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Current DateTime: 09:55:57 10 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/10/2012 9:57:30 AM

SPORTS BIZ SLIDESHOWS

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Current DateTime: 09:55:57 10 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Where Does Vick Stick?

Published: Wednesday, 20 May 2009 | 3:10 PM ET
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By: Darren Rovell
Sports Business Reporter

With Michael Vick out of prison, the guessing game can now begin. If NFL commissioner Roger Goodell reinstates Vick, what owner would dare to sign him?

We can speculate with NFL guys all we want, but to hit the off-the-field ramifications of a team taking on Vick, we dialed up Dr. George Belch, who teaches marketing at San Diego State’s Sports Business MBA program.

Belch said teams that are traditionally considered "renegade" such as the Oakland Raiders and Dallas Cowboys are obviously more likely to take a chance on Vick in part because their fans are used to accepting anyone in order to help them win.

“The issue is going to be how much pressure the team gets from special interest groups,” Belch said. “If he’s eligible to play and a team is considering signing him, they also have to think about how they are going to spin this to the media and the fans.”

Belch said Vick’s marketing potential could be tested when he gets out on the field, but that the team should not make any true effort to aggressively market him.

Somehow we think everyone will know what team he signed on with.

Questions?  Comments? 

© 2012 CNBC, Inc. All Rights Reserved


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