CNBC Presents "The Oprah Effect" Premiering Thursday, May 28th at 9pm ET & 10pm PT

One-Hour CNBC Special Hosted by CNBC's Carl Quintanilla

ENGLEWOOD CLIFFS, N.J., May 26, 2009—She’s the queen of talk, a cultural and financial icon and her impact on business is worth billions. Oprah Winfrey is the most influential woman in America—maybe the world. Experts have a term for her unmatched and incredible ability to take companies from no names to brand names: The Oprah Effect.

On Thursday, May 28th at 9PM ET & 10PM PT, CNBC presents "The Oprah Effect," an original CNBC special hosted by CNBC's Carl Quintanilla that goes inside businesses to explain Oprah’s unparalleled impact on their bottom line, their secrets to getting on her show and how the Oprah Effect continues to translate her brand and others into big business and big dollars.

Quintanilla was recently interviewed by "Today" co-anchor Meredith Vieira about "The Oprah Effect" exclusively for this News Release :

Two businesses describe "The Oprah Effect" and what can happen after a product is mentioned on Oprah’s syndicated show or in her "O" magazine:

Below is the promo running on CNBC for "The Oprah Effect":

Below is a full-screen graphic for "THE OPRAH EFFECT":

CNBC Media Contacts:
Jennifer Dauble
(201) 735-4721