Highest Regarded American Wagyu Beef by SNAKE RIVER FARMS(R), Now Available For The First Time to Southland Consumers at Bristol Farms Fine Food Stores

LOS ANGELES, May 22, 2009 (BUSINESS WIRE) -- The finest beef available to Southern California steak and meat lovers is delivered from SNAKE RIVER FARMS, America's leading producer of American Wagyu beef. The SNAKE RIVER FARMS name, often seen on menus at the country's most esteemed restaurants, is synonymous with the highest quality beef. Six products are now available, for the first time, to gourmet and grilling enthusiasts who demand exceptional tenderness and exquisite flavor. The products, debuting in conjunction with the start of the traditional grilling season in each of the Southland's Bristol Farms locations, include: SRF American Wagyu Products delivered fresh to Bristol Farms: -- Boneless Bottom Sirloin/Tri-tip roast or custom cut steaks $18.99/lb.

-- Boneless Top Sirloin roast or custom cut steaks $27.99/lb.

-- Boneless Ribeye steaks $55.49/lb.

-- Chuck Roast (or custom cut steaks) $9.99/lb.

SRF Products Sold in the Fine Frozen Foods Section of Bristol Farms: -- SRF ground Wagyu beef (1 lb. chubs) $8.99/lb.

-- SRF Gourmet Hamburger Patties (box of two 8 oz. patties) $9.99/lb.

What gives SNAKE RIVER FARMS meats the best tasting flavor is simple: the best bred livestock is slowly raised for intense and succulent flavor. So now, what was reserved for the most esteemed restaurants and private events like the Grammy's and Academy Awards can now be experienced in a private home for those wishing the very best eating experience.

Wagyu cattle are highly regarded, in part because they are genetically predisposed to a higher percentage of unsaturated fat - more so than any other beef breed. This high level of marbling (intramuscular fat) is responsible for the incredible flavor and texture. The mouth feel of the SNAKE RIVER FARMS roasts, steaks and burgers is succulent, soft and delicate with alternating waves of beef and butter flavors.

Family owned and operated, SNAKE RIVER FARMS works with farmers and ranchers who share a philosophy to produce the highest quality beef. SNAKE RIVER FARMS crosses its premiere Japanese Wagyu cattle with Black Angus cattle to create American Wagyu Beef. Often called American Kobe Beef, the proprietary herd has developed into one of the most highly regarded groups of Wagyu/Angus crossed cattle in the world.

SNAKE RIVER FARMS believes in sustaining family owned farms and ranches by rewarding the efforts of producers who embrace the exacting standards required to raise the finest livestock. The premium quality of SNAKE RIVER FARMS is a result of the dedication, hard work and coordinated efforts of the nation's most dedicated producers.

SNAKE RIVER FARMS cattle are raised along the high plain of the Snake River in Eastern Idaho. In order to raise 100% natural beef, SNAKE RIVER FARMS has adopted many aspects of the heritage-steeped Japanese feeding method, including a slow-paced and sustainable diet that includes Idaho potatoes, soft white wheat, corn and alfalfa hay. No growth promoting hormones are used and no animal by-products are used in the feed. Snake River Farms American Wagyu Beef cattle grow slowly, a process that can take up to four times as long as traditional U.S. cattle production methods.

The intense marbling of Snake River Farms American Wagyu Beef makes it the perfect entree for summer barbecues and father's day gifts. Experience the pure enjoyment of the highest quality beef at special gatherings with friends and family or in the comfort of your own home.

Bristol Farms Stores/Cities with SNAKE RIVER FARMS Availability: * Beverly Hills/West Hollywood * Hollywood * La Jolla * Long Beach * Manhattan Beach * Newport Beach * Palm Desert * Redondo Beach * Rolling Hills * South Pasadena * Valencia * Westchester * Westwood * Westlake Village For information on products please visit http://www.snakeriverfarms.com/. Beef recipes available at http://www.snakeriverfarms.com/SnakeRiverFarms/culinary.

SOURCE: SNAKE RIVER FARMS CONTACT: Burditch Marketing Communications Paul Burditch, President, 415-874-9696 Dan Howard, Senior Account Director [e-mail] or Snake River Farms Kristin Thornton, Marketing Manager, 208-338-2515 [e-mail] or Bristol Farms Martin Deveau, Manager of Product Demonstrations, 310-233-4753 [e-mail] Copyright Business Wire 2009 -0- KEYWORD: United States

North America

California INDUSTRY KEYWORD: Other Consumer

Natural Resources

Agriculture

Retail

Food/Beverage

Consumer SUBJECT CODE: Contract/Agreement

Product/Service