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McCartney, Starr Launch Beatles Rock Band Video Game

Microsoft

Beatles Rock Band
Beatles Rock Band
Beatles Rock Band

kicked of this year's E3 convention with a glitzy, star-studded press briefing.

Ringo Starr and Paul McCartney turned out to celebrate the debut of the Beatles Rock Band video game. Yoko Ono and Olivia Harrison even came out to show their support.

"The game is good, the graphics are very good and we look great,"Starr said of the latest installment of the Rock Band franchise.

"Who thought we'd ever end up as androids?"McCartney quipped.

The much-anticipated game launches Sept. 9, the same day Apple Corps re-releases all of the Beatles' albums.

Microsoft gave a sneak peek of the songs and accompanying graphics for the new XBox game.

Songs include "Day Tripper," "Taxman," "Back in the USSR." The full "Abbey Road" album will be available exclusively through XBox 360 Live, with proceeds donated to Doctors Without Borders.

Questions? Comments? MediaMoney@cnbc.com

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.