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Of course we're talking about video games – specifically getting long stocks that stand to benefit from the industry’s biggest hits.
And there’s big money to be made despite this awful economy.
Hudson Square Research analyst Daniel Ernst estimates videogame sales for the fiscal year will total $28.7 billion, up 13 percent from last year. That’s slightly more than the Hollywood movie business, which is expected to generate $27 billion.
People who love these games will spend the money to get them, explains J.P. Mark, Farmhouse Equity Research President.
And this may be an ideal time to add to your positions. The widely followed E3 or Electronic Entertainment Expo is underway offering investors an early glimpse of what could become the next video game surprise sensation.
So what should you expect?
It seems a wave of fitness games are on the way largely for Nintendo’s [NTDOY
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] popular Wii console sparked by the popularity of Wii Fit.
A new "Rock Band" videogame will give fans a chance to relive the Beatle’s musical triumphs on either Microsoft’s [MSFT
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] Xbox, Sony’s [SNE
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] Playstation 3 or the Wii.
Electronic Arts [ERTS
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] plans to introduce their latest version of the blockbuster "Sims" as well as fresh installments of acclaimed sports franchise "Fight Night Round 4."
Ubisoft [UBSFY
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] will round out its new offerings with "Red Steel 2," and a refreshed "Rabbids."
Activision [ATVI
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] will introduce sequels to all of its core franchises including the mega-popular "Tony Hawk" game.
THQ Inc. [THQI
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] is generating buzz for its new first-person shooter, "Red Faction: Guerrilla."
*And if none of these tidbits excite you, Fast Money trader Tim Seymour suggests something a little more aggressive. He recommends a long position in Giant Interactive [GA
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] as a bullish play on online gaming in China.
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Trader disclosure: On June 2nd, 2009, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Adami Owns (AGU), (C), (GS), (INTC), (MSFT), (NUE), (BTU); Seymour Owns (GA), (TTM), (AAPL), (FCX), (FXI), (EEM), (RIMM), (NOK), (MGM), (INFY), (FCX); Finerman's Firm And Finerman Own (BAC) Preferred Shares And Are Short (BAC); Finerman's Firm And Finerman Own (WFC) Preferred Shares, Finerman's Firm Is Short (WFC); Finerman Owns (TBT); Finerman's Firm Owns (TBT), (RIG), (MRO); Finerman's Firm Is Short (IJR), (MDY), (SPY), (IWM), (USO), (XRT)
Terranova Owns (FCX), (TER), (ABI), (XBI); Terranova Owns (POT) & (POT) Calls; Terranova Owns (JPM) & (JPM) Calls; Terranova Owns (BTU) & (BTU) Calls; Terranova Owns (RIMM) & (RIMM) Calls ; Terranova Owns (GENZ) & (GENZ) Calls; Terranova Owns (MS) & (MS) Calls; Terranova Owns (IBM) & (IBM) Calls; Terranova Is Short July Oil Futures; Terranova Is Short August Oil Futures; Terranova Is Short September Oil Futures; Terranova Owns December Oil Futures; Terranova Owns December 2010 Oil Futures; Terranova Is Short August Gold Futures; Terranova Is Short August Nat Gas Futures; Terranova Is Short July Nat Gas Futures; Terranova Owns December Nat Gas Futures; Terranova Owns (X) & (X) Calls; Terranova Owns (BRCM) & (BRCM) Calls; Terranova Owns (JOYG) & (JOYG) Calls; Terranova Owns (DIS) Call Spread
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