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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

You Make The Call: Danica's Chest vs Legs Spot

Published: Tuesday, 2 Jun 2009 | 12:44 PM ET

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By: Darren Rovell
Sports Business Reporter

It has taken a while for these ads to spread, but the new Boost Mobile [S Loading... () ] spots with Danica Patrick are pretty amazing.

And then there is this one ....

I think there's an argument to be made here is that the second spot is more effective because the first one might just be so distracting, you don't remember the product or the offer.