Is The Recession Over? Check Your Undies
You've probably heard about the hemline indicator, the lipstick indicator and other quirky things that are used to measure where the economy is heading. But how about another: men's underwear?
(Video: CNBC's Becky Quick discusses the undie indicator.)
During a recession, underwear is among the first things that people stop buying—because hardly anybody actually sees them. This creates pent-up demand, and so when underwear sales level off and increase, it should signal an uptick in consumer demand.
According to the underwear indicator, an old favorite of Alan Greenspan, there needs to be a return to 2 to 3 percent annual growth in sales in order to claim a recovery.
However, consumer research group Mintel predicted underwear sales will see a continuing decline of 2.3 percent this year and no recovery until 2013.
But NPD's outlook for underwear sales offers more hope for the economy. After a year long, 12 percent decline through the end of January, men’s underwear sales leveled off in February and March, according to NPD.
-Reported by Becky Quick, written by JeeYeon Park
More from Consumer Nation:
- Warnaco CEO: 'Feeling Pretty Good' About Future
- One Couple, Two Views of Retirement
- Spam Goes Glam: Hormel Rebrands Its Meat-In-A-Can
- Members-Only Discounters Rise From Economic Rubble
- Consumers Poised to Ditch Their Frugal Ways?
Questions? Comments? Email us at consumernation@cnbc.com
