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Current DateTime: 07:53:33 10 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/10/2012 7:54:30 AM

SPORTS BIZ SLIDESHOWS

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Current DateTime: 07:53:33 10 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Adidas Gives Howard New Shoe For Finals

Published: Thursday, 4 Jun 2009 | 3:32 PM ET
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By: Darren Rovell
Sports Business Reporter

Superman might spend plenty of time flying, but he needs to be light on his feet when he is on the ground.

With that rationale in mind, adidas has provided Orlando Magic center Dwight Howard with a lighter size 18 pair of shoes for the NBA Finals.

The shoe, called the TS Commander LT, weighs six ounces lighter than the TS Bounce Commander shoes Howard has been wearing for the last couple months. When Howard steps out on the court tonight for Game 1 of the Finals against the Los Angeles Lakers, his shoes will be grey and blue, a different look from the white and black colorways he wore throughout the playoffs.

Dwight Howard shoe
Source: adidas
Dwight Howard shoe

The shoe, which features the company’s new fat stripe design that also stabilizes the midfoot, will retail for $100 on Oct 1.

Fans who really want a pair can actually get their hands on the pairs that Howard wears in the Finals. After each game, Howard will sign his worn pair and the shoes will go up for auction on NBA.com, with bidding starting at $1,012. All the shoe auctions will close on June 20, with the proceeds going to a charity that Howard will announce after the Finals.

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