Dealers are also rolling out some eye-catching offers. Some will dovetail perfectly with your own plans.
Others, however, could tempt you into a buy that's not in your best interest.
Here's a closer look at some of the offers you might see and some you may want to avoid.
Buy one, get one free
The pitch: You pay for one vehicle and get a second one free.
Why it might not work for you:
- Often you don't get to choose the car you get free. It might be a specific model or even a specific car, new or used. Often, these deals will pair two very large vehicles, like heavy-duty trucks, or a very large truck or SUV with a very small car.
- You likely won't get as good a deal on the first car as you would have in a normal transaction, says Sutton. "In the real world, a free car is just not possible. It's a distraction. It takes you away from what you should be doing: finding the one specific car that makes the most sense for you, at the best price." Frequently with a twofer, you pay the manufacturer's suggested retail price, or MSRP, which is often $3,000 to $4,000 more for a car and $4,000 to $8,000 more for a truck or sport utility vehicle, says Jeff Ostroff, president and CEO of CarBuyingTips.com, an online car buying guide.
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- You probably won't get manufacturer or dealer incentives, or rebates. You can find the latest rebate and incentive information at Edmunds.com and at the manufacturers' own Web sites.
- The primary vehicle could also include a host of dealer add-ons that will make it pricier, says Tim Jackson, president of the Colorado Automobile Dealers Association, or CADA.
- If you use dealer financing, you'll likely pay a higher interest rate or have payments spread over a longer period, Ostroff says.
Your best bet: Compare prices and buy the vehicle, or vehicles, you actually need. What if you're looking for the exact two vehicles included in a two-for-one promotion? Consider the offer, but shop around. It's likely you can do as well or better if you purchase them separately, says Jack Gillis, director of public affairs for the Consumer Federation of America and author of "The Car Book."