Skip navigation
MOST POPULAR RELATED TAGS
  • TOPICS
  • SECTORS
  • COMPANIES

FAST MONEY FEATURES

PollFast Money PollsFAST MONEY POLL
Get in the post game.  Respond to our "Question of the Day" right now.




Full ShowFull ShowFULL SHOWS
Missed an episode of Fast Money?  Watch the lastest show here.




Trade SchoolTRADE SCHOOL
Grab a pencil because school is in session and the Fast Money traders are teaching class.



PodcastFM PodcastsFAST MONEY PODCASTS
Download Fast Money onto your MP3 Player.




FM WIDGETFAST MONEY WIDGET
Grab this all-in-one application and get recaps of the show sent right to your desktop or blog.




ShopSHOP FOR FAST MONEY MERCHANDISE
Get your game on with Fast Money gear.




Wanna See Our PhotosFAST MONEY PHOTOS!
Check out our scrapbook.  These "pix" are guaranteed winners.




SignupNewsletterNEWSLETTER
Sign up and receive a recap email every Friday after the show!





FM Mobile AlertFAST MONEY MOBILE ALERTS
Get advanced information about the next Fast Money.



Fast Money HomeFast Money Rapid RecapAbout Fast MoneyFast Money BiosFast Money Web ExtraFast Money Disclaimer
Text Size
Jun.08
6:03 PM ET
Monday, 8 Jun 2009
Dramatic Price Cuts Announced By Apple
Posted By:Lee Brodie
Companies:Apple Inc

Entry Point

At the company’s developer’s conference in California, Apple [AAPL  Loading...      ()   ] stunned their audience with some spectacular announcements – including a decision to slash prices, dramatically.

For example, Apple cut the entry price for an iPhone in half. The 8-gigabyte iPhone 3G, which came out last year, will be reduced to $99 from $199.

(AAPL)
Loading...       (%)

But that’s not to say the iPhone is becoming pedestrian. They also introduced two higher priced models -- the 3G S -- that will sport a faster processor and sought-after features like an internal compass, a video camera and an improved photo camera. A 16-gigabyte version of the 3G S will cost $199 and a 32-gigabyte model will be $299.

Mike Abramsky of  RBC Capital Markets greeted the news enthusiastically. “I think we’re seeing that innovation is alive and well at Apple”, he says on Fast Money. “And Apple is taking their production efficiencies and passing them along to consumers. (But despite the price cuts) their margins should remain sustained and possibly even boosted by the move in the short-term.”

The newest iPhones go on sale June 19, just as two-year contracts for the buyers of the original models are expiring.

But that’s not the only major price cut. Apple also said new laptops will be about $300 cheaper. Specifically, the new MacBook Pro laptop with a 13-inch screen will now start at $1,200 while a 15-inch model will sell for $1,700 and up – again both are $300 less than existing similar models.

What's the trade now?

I think Apple [AAPL  Loading...      ()   ] is a little over-extended here, muses Guy Adami. I think you see it at $130 before you see it higher.



______________________________________________________
Got something to to say? Send us an e-mail at and your comment might be posted on the Rapid Recap. If you'd prefer to make a comment but not have it published on our website send your e-mail to .

Trader disclosure: On June 8th, 2009, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Najarian Owns (BX) Call Spread; Najarian Owns (DELL) Call Spread; Najarian Owns  (FCX) Calls & Put Spread; Najarian Owns (INTC) Call Spread; Najarian Owns (MCD) Call Spread; Najarian Owns (MOS) Put Spread; Najarian Owns (PALM) Call Spread; Najarian Owns (WNR); Najarian Owns (ISIS); Terranova Owns (TER), (XBI), (ABT), (RIMM), (BTU), (BRCM), (GENZ); Terranova Owns (MS) & (MS) Calls; Terranova Is Short (FCX) & (FCX) Puts; Terranova Owns (HES) & (HES) Calls; Terranova Owns (XOM) Call Spread ; Terranova Owns (DIS) Call Spread; Terranova Owns (X) & (X) Calls; Terranova Owns (JPM) & (JPM) Calls; Terranova Owns (POT) & (POT) Calls ; Adami Owns (AGU), (C), (GS), (INTC), (BTU), (MSFT), (NUE); Finerman Owns (BAC) Preferred; Finerman's Firm Own (NOK), (PBR), (RIG), (TBT), (WRC), (KFT); Finerman's Firm Owns (BAC) Preferred; Finerman's Firm Owns (WFC) Preferred; Finerman Owns (WFC) Preferred; Finerman's Firm Is Short (BAC)

Crowell, Weedon & Co. Owns (CSCO)

© 2009 CNBC

Tools:
PrintEmailAdd This share icon
Next Post
  • digg share
ADD COMMENTS
Remaining characters


Current DateTime: 12:56:54 25 Nov 2009
LinksList Documentid: 29778428

Current DateTime: 10:38:04 25 Nov 2009
LinksList Documentid: 29779196

Current DateTime: 11:10:59 25 Nov 2009
LinksList Documentid: 29779199

Current DateTime: 10:38:05 25 Nov 2009
LinksList Documentid: 29779198
  Data is a real-time snapshot  *Data is delayed at least 15 minutes
Global Business and Financial News, Stock Quotes, and Market Data and Analysis

© 2009 CNBC, Inc.  All Rights Reserved.
A Division of NBC Universal
Thomson ReutersThomson Reuters