Apple made the new 13- and 15-inch MacBook Pro laptops the introductory part of its developers' conference in San Francisco, where speculation swirled that a new iPhone would be unveiled later in the presentation.
Video: CNBC's Jim Goldman reports on Apple's new lineup, including the iPhone 3Gs, from the WWDC in San Francisco.
The laptop with the 13-inch screen starts at $1,200, and the 15-inch model sells for $1,700 and up — both $300 less than existing similar models.
The company also lowered the price on its ultra-thin MacBook Air to $1,500 from $1,800. Apple's 17-inch MacBook Pro, which was unveiled in January, costs $2,500 and up.
Suspense and speculation had mounted in the months before Apple's annual Worldwide Developers' Conference, with hopes ranging from a cameo by founder and CEO Jobs — out until the end of June on medical leave — to revelations of a game-changing tablet mini-PC or cheaper iPhone.
Jobs, a pancreatic cancer survivor, has not appeared despite speculation he would, after springing his leave of absence on stunned markets in January by saying his health problems were more complex than previously thought.
Despite a slowing product line, worsening consumer spending and an uncertain succession plan, investors have quickly got comfortable with the idea of a Job-less Apple. Shares in the maker of the iPod and iPhone have surged 85 percent since shortly after the bombshell was
dropped on Jan. 14.
—Reuters and The Associated Press contributed to this report