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DARREN ROVELL'S SPORTS INDEX

ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

NBA Finals: This Year Is Outrating 2008's Matchup

Published: Wednesday, 10 Jun 2009 | 4:57 PM ET

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By: Darren Rovell
Sports Business Reporter

What a disaster that the Orlando Magic beat the Cleveland Cavaliers!

Poor David Stern and the NBA!

Well, we just got the ratings from the folks at Nielsen and check out this news bulletin: Lakers-Magic is outrating last year's ultimate matchup of the Lakers-Celtics.

More Sports Biz: NBA, ABC Won't Automatically Lose From Matchup

The first three games of this year's NBA finals have averaged 13,797,000 viewers per game. Last year's first three games had an average viewership of 13,791,000.