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Who says you can’t make money from Twitter. One tech titan is tweeting all the way to the bank!
We’re talking about Dell [DELL
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]. According to the Wall Street Journal the computer giant is using Twitter to promote specials from the Dell Outlet store which sells refurbished or returned computers at a discount.
And more people are following Dell's tweets every day. “Dell Outlet now has more than 620,000 followers, and representatives use it to advertise Twitter-only deals,” says the paper.
The unlikely marketing device has produced some impressive results - helping to generate as much as $1 million in revenue.
“If all of a sudden I have 15 new flatscreens that have popped into Dell Outlet because they’ve been returned…I can now move them very quickly on Twitter,” said Richard Binhammer, a Dell spokesman. “It becomes a very effective way to move the inventory very quickly because of the immediacy of Twitter.”
And they’re not alone. Fast Money trader Jon Najarian says Kodak [EK
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] as well as smaller companies are doing similar things to improve their communication with consumers.
It’s a trend worth watching, he counsels.
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Trader disclosure: On June 17th, 2009, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Adami Owns (C), (GS), (BTU), (AGU), (INTC), (MSFT), NUE); Najarian Owns (V), (CSCO); Najarian Owns (C) Preferred; Najarian Is Short (POT) Puts; Najarian Is Short (WFC); Seymour Owns (AAPL), (BAC), (BX), (EEM), (FXI), (F), (IYT); Terranova Owns (SDS), (XBI), (TER), (BTU), (ABT), MSFT); Terranova Is Short (XOM) Call Spread; Terranova Is Short (GENZ) Call Spread; Terranova Is Short (OIH)& (OIH) Puts; Terranova Is Short (RIG)& (RIG) Puts; Terranova Is Short (FCX)& (FCX) Puts; Terranova Is Short (RIMM)& (RIMM) Puts; Terranova Is Short (GENZ)& (GENZ) Puts; Terranova Is Short (IBM) Calls; Terranova OWns (BRCM) & Is Short (BRCM) Calls; Terranova Owns (POT)& Short (POT) Calls; Terranova Is Short (JPM)& Is Short (JPM) Calls; Terranova Owns (MS) & Short (MS) Calls; Teranova Owns (X) & Is SHort (X) Calls; Terranova OWns July Nat Gas Futures; Terranova Owns (DIS) Octovber Call Spread
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