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Inside Track: Refueling the Business of NASCAR 

Once The fastest growing sport in America, NASCAR is now threatened by an imploding car business and shrinking sponsorship budgets that are the sport’s very lifeblood.CNBC’s Darren Rovell has the inside track on the sponsors, superstar drivers and fans that have made NASCAR a multi-billion dollar business.

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Once The fastest growing sport in America, NASCAR is now threatened by an imploding car business and shrinking sponsorship budgets that are the sport’s very lifeblood.

CNBC’s Darren Rovell has the inside track on the sponsors, superstar drivers and fans that have made NASCAR a multi-billion dollar business.

Posted 24 June 2009