- Pay Caps Make it Hard for GM to Hire Execs: Whitacre
- Geithner 'Deeply' Believes in Need for Strong Dollar
- US Cannot Be Complacent About Dollar: World Bank
- US Recovery to be Weak, Erratic: Top Fed Officials
- Just 1 in 20 Plan to Buy a Home Next Year: Survey
- Bring on Tougher Regulation: S&P Owner
- Retail Earnings in Focus Ahead of Shopping Season
- Ponzi Proceeds: Bidding on Madoff's Toys
- Investments in Global Oil Projects to Fall Next Year: Shell
- Beware of 'Trampling Effect' When Market Tops: Manager
- Gold Heading to $1150: Art Hogan
- Starbucks Brews Up Growth
- Farr: An Extended Period—No Fat Lady in Sight
- More Upside if S&P Passes This Number: Market Pro
- Murdoch Lashes Out At Google
- Fighting The Flu Vaccine Critics
- Nov. 10: Unusual Volume Leaders
- Shadow Inventory Dwarfs Loan Mods
MOST SHARED
- Apple Surpasses Nokia as Top Cellphone Maker by Profits
- Herbalife Vs. Hedge Funds
- AIG CEO Ready to Quit over Pay Constraints: Report
- Bring on Tougher Regulation: S&P Owner
- China Factory Output Leaps to 19-Month Highs
- Three Things the US Can Do To Stop the Dollar's Decline
- America Is On Sale
- Cramer Jeers J&J, Applauds Abbott
- US Recovery to be Weak, Erratic: Top Fed Officials
This is a story of truth, greed and the American Way.
Oh, and also laptop battery-life benchmarks.
Two things about battery-life measurements for laptops: First, they usually bear little relationship to reality. I don’t know about you, but my “five-hour” battery often dies halfway between J.F.K. and LAX.
![]() |
Photo: Daniel Feldt |
Second, laptop ads always use that essential tool of wiggle-roomers everywhere, “Up to.” As in, “Up to five hours.”
Folks, “up to” is one of the greatest cop-outs in the English language. You know what? I’ve got a laptop that gets “up to” 1,000 hours on a charge! Because “up to” just means “something below this number.”
Well, so what, right? Why pick on laptop makers? Every industry does it, right?
Wrong.
In 2003, the digital camera industry had a similar problem. Every company was advertising its cameras’ battery life in overblown terms. Each had its own testing protocol, none representative of real life. Pretty soon, consumers realized that the battery statistics were basically meaningless.
Eventually, CIPA (the Camera and Imaging Products Association), a camera-industry trade group, took action.
It developed a standardized battery-life test. You take one photo every 30 seconds — half with the flash on, half with the flash off. You zoom all the way in or all the way out before every shot. You leave the screen on all the time. After every 10 shots, you turn off the camera for awhile. And so on.
![]() |
In other words, you test the camera pretty much the way people would use it in the real world, erring on the side of conservatism.
Nowadays, all cameras are tested and advertised this way. And CIPA ratings now match up with reality.
But laptops are more complicated, right? Many more factors determine battery life: what you’re doing, how bright the screen is, what wireless features are turned on, and so on.
Yet other industries have faced this problem, too. Cellphones, for example: The battery dies a lot faster when you’re making calls than when you’re just carrying the thing in your pocket. Cars: You generally get much better mileage on the highway than in the city. Even iPods: You get much better battery life when you’re playing music rather than video.
So their manufacturers do the only logical thing — they give you the worst-case/best-case numbers.
When you shop for a cellphone, you see, “4 hours talk time/300 hours standby.” When you shop for a car, you see “26 m.p.g. city/32 highway.” When looking over an iPod, you see “24 hours of music playback/6 hours of video.” And everybody’s happy.
But with laptops, what do we get? “Up to five hours.”
This is important, because battery life has become a huge selling point. People have finally managed to unlearn the Megahertz Myth (hallelujah!), so they’re looking at battery life as a crucial buying factor.
Why doesn’t the computer industry invent a standard battery test?
Actually, they have. Those “up to” numbers are the results of a test suite called MobileMark 2007.
There are a few problems with the MobileMark test. One of them is the identity of its inventor. It’s Bapco (Business Application Performance Corporation), a trade group led by Intel [INTC
Loading...
()
] and composed primarily of laptop and chip manufacturers.
Let’s see: a benchmark developed by precisely the companies who profit if battery life looks good. Isn’t that like putting the foxes in charge of henhouse inspections?
Another problem: Unlike CIPA’s camera tests, the MobileMark test protocol doesn’t reflect real-world use. Consider, for example, the screen. It’s the most power-hungry component of a laptop, so specifying how bright it is during your test is extremely important.
Well, the MobileMark test specifies that you have the screen set to 60 nits (a brightness measurement).
Not to nitpick, but at full brightness, the screens on modern laptops put out 250 to 300 nits. The MobileMark test, in other words, specifies setting the screen at a fraction of full brightness — a setting that few people use in the real world. (Advanced Micro Devices [AMD
Loading...
()
] says that 60 nits is about 20 percent brightness on most laptops. Intel says it’s closer to 50 percent. Either way, it’s too low.)
The MobileMark test, furthermore, doesn’t specify whether battery-eating features like Wi-Fi and Bluetooth are turned on during testing. That decision is left up to the manufacturers when they test their own laptops. Hmm, wonder what they usually decide?
Finally, there’s the actual MobileMark test. Actually, there are three of them.
In the DVD test, you play a DVD movie over and over until the battery’s dead — a worst-case, shortest-life situation.
- Vote and suggest your own, and remember--there's a fine line between a hero and a zero.
- If you are lucky enough to have money and the time, this is a great time to see America, says CNBC's Jane Wells.
- What’s powering your microwave, fridge and computer? Part of it is fuel from Russian nuclear weapons. The NYT reports.
- One author sees lessons for you in Disney’s recent Makeover of Mickey Mouse: “Nice” doesn’t always win.
- With 123 years of history, slogans and commercials, Coca-Cola is the most recognized brand on earth.
- The opening of a virtual pet store in “World of Warcraft” could prove a cash bonanza for Activision-Blizzard.













