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Current DateTime: 02:18:24 24 Nov 2009
LinksList Documentid: 31765984
Expiration DateTime: 11/24/2009 2:21:04 AM
    • Looking Left  23 Nov 2009

        CNBC's Julia Boorstin looks at the weekend's box office and Twilight's gigantic "New Moon" opening. She also discusses California's looming unemployment insurance crisis and a waiting list for pro football in Los Angeles.

    • Microsoft-Murdoch Scheme  23 Nov 2009

        Microsoft is reportedly talking to News Corp about teaming up on a search plan that would withhold content, including the Wall Street Journal, from Google, with Matthew Garrahan, Financial Times correspondent, and CNBC's Julia Boorstin & Bill Griffeth.

    • Inside Paramount Pictures  20 Nov 2009

        Discussing Viacom's Paramount Pictures strategy, with CNBC's Julia Boorstin and Brad Grey, Paramount Pictures.

    • Oprah Show to End in 2011  19 Nov 2009

        CNBC's Julia Boorstin has the details on Oprah Winfrey's decision not to renew her contract with CBS syndication.

    • Kids and Finances  13 Nov 2009

        A look at some of the stories of several inner city teens trying to become the business leaders of tomorrow, with CNBC's Julia Boorstin.

    • Iger Talks Earnings  13 Nov 2009

        Highlights from her interview with Disney's chief Bob Iger, with CNBC's Julia Boorstin.

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Current DateTime: 02:18:24 24 Nov 2009
LinksList Documentid: 31625651

Media Money

Text Size
Jun.29
2:56 PM ET
Monday, 29 Jun 2009
Hollywood Cashing In On Financial Crisis

These days news is far more dramatic than fiction.

After all the terrible revelations in the Madoff case and today's sentencing, Ruth Madoff's statement, saying she feels "betrayed and confused," was just the kind of line screenwriters dream of penning. Hollywood loves a good story, and ponzi schemers like Madoff are providing plenty of fodder for plot twists and terrifying villains. Both documentaries and fiction based on the truth is designed to tap into the cultural zeitgeist, with a kind of relevance that aims to sell tickets and boost ratings.

Bottom line: Hollywood doesn't want to miss a great opportunity to cash in on some unbelievable stories. Making financial king pins the bad guys could be great for business. Over two decades after Oliver Stone's "Wall Street" hit theaters 20th Century Fox [NWS  Loading...      ()   ] is fast-tracking a sequel to the film, also directed by Stone, hoping to get it out before the public's attention shifts. In this summer's remake of "The Taking of Pelham 1 2 3" the villain has been updated: John Travolta's character is wreaking havoc in order to benefit his investment in commodities.

And then there are the movies that are sticking close to reality. Michael Moore is finishing a documentary on the economic crisis. Though it's still untitled, trailers are already running and it's due in theaters in October. And one independent filmmaker sees dollar signs in the Madoff story, his $5 million budget "Madoff: Made Off with America" is in production now. Executive producer Edmund Druilhet is casting several Madoff victims as themselves. He doesn't have a distributor for the film yet, but he tells CNBC he's sure Americans will want to watch his dramatization of how the criminal pulled it all off.

The TV business has the advantage of much shorter turnaround time, so series like NBC's "Law & Order" [GE  Loading...      ()   ] and CBS' [CBS  Loading...      ()   ] "Flashpoint" have already woven in stories about financial scandals. (I can see how a one-hour drama about kidnapping the head of a ponzi scheme or an evil CEO would juice ratings in this environment.) Shows like ABC's [DIS  Loading...      ()   ] "Desperate Housewives" can't skirt the issue of the economic downturn, some of the main characters taking on second jobs. But it's really the dramas which tackle the juicy financial scandals.

And then there are the TV shows that counter-program the bad news about people losing money with tales of generous folks giving money away. The "CW" ([TWX  Loading...      ()   ] and [CBS  Loading...      ()   ])  is launching a new reality series "Blonde Charity Mafia" about wealthy young philanthropists. NBC just debuted a scripted show called "The Philanthropist" about a billionaire determined to help people around the world. But even this protagonist can't avoid Madoff's reach. Executive producer Peter Horton tells us that one story line follows the impact of a Madoff-esque ponzi scheme on the fictional philanthropist's business.

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Current DateTime: 01:19:40 24 Nov 2009
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