The instructions in Air New Zealand’s new in-flight safety video are given by employees who are nude except for body paint and strategically placed seat belts.
Passengers on the video’s maiden flight Monday — the 7 a.m. from Auckland to Wellington, on New Zealand’s North Island — may have never paid more rapt attention to the line “undo the seat belt by lifting the metal flap.”
The video (see below) — and a related ad campaign — are rare moments of levity in an industry that has been savaged by drastic drop-offs in passenger travel and air freight. Airlines around the world, including Air New Zealand, have had to cut flights, employees and investment plans.
The point of the three-and-a-half-minute safety video and the 45-second commercial that started running last month is that unlike other airlines, which increasingly add hidden charges to fares in an effort to increase falling revenue, Air New Zealand has nothing to hide.