Sports Biz

RSS FEED

» Help

Subscribe to this RSS feed
Stay up to date with the Sports Biz blog.

SPORTS BIZ VIDEO GALLERY

» More

- The Future of the NFL 20 Nov 2009
  Discussing the state of the game, with Tom Condon, CAA Sports and CNBC's Darren Rovell.
- Lebron's Number 13 Nov 2009
  Lebron James tells fans he will likely ditch the number 23 next year. CNBC's Darren Rovell has the story.
- The Bullet-Proof Idea? 13 Nov 2009
  Discussing bullet-proof sports equipment, with Rob Vito, Unequal Technologies president and CNBC's Darren Rovell.
- Celtics Courting Fans 11 Nov 2009
  The Boston Celtics are working hard to keep fans, with CNBC's Darren Rovell and Celtics president Rich Gotham.
- Poker's New Champ 11 Nov 2009
  The World Series of Poker has a new champion, with Joe Cada, World Series poker winner and CNBC's Darren Rovell.
- Wall Street Poker Face 06 Nov 2009
  It's a new house of cards for a former Bear Stearns executive, with Steve Begleiter and CNBC's Darren Rovell.

MORE HEADLINES

» Markets | Economy | Companies

- Dems Snare 60 Votes to Move Ahead on Health Care

CNBC ON DIGG

Gatorade Makes Limited Edition Jordan Bottles

Published: Tuesday, 7 Jul 2009 | 3:43 PM ET

Text Size

By: Darren Rovell
Sports Business Reporter

Michael Jordan Special Edition Gatorade sent to Darren Rovell
Oliver Quillia for CNBC.com
Michael Jordan Special Edition Gatorade sent to Darren Rovell
To commemorate Michael Jordan’s induction into the Basketball Hall of Fame in September, Jordan’s long-time partner Gatorade [PEP Loading... () ] is unveiling a limited edition of six, 32-ounce bottles featuring labels with moments from his career.

The bottles are filled with three new flavors dubbed Championship Blue (berry-cherry), Championship Gold (citrus-orange) and Championship Red (berry blend). They will be available until supplies last at supermarkets, convenience stores and Wal-Mart. Millions of bottles will be hit shelves, but Gatorade officials haven’t offered a specific number on the run.

Jordan signed a 10-year deal with Gatorade in 1991 worth $13.5 million, but Jordan's image hasn't appeared on a bottle in the United States since he was on Citrus Cooler, dubbed his favorite, in the early 90s.

The folks at Gatorade are constructing a piece of art, made from more than 19,000 Gatorade bottles, that reveals an image of Jordan dunking. The art will reside near an urban basketball court in Chicago’s south loop.

Based on data from my book “First In Thirst,” the folks at Gatorade estimate that Jordan drank 75,060 ounces of Gatorade throughout his NBA career.

Michael Jordan Special Edition Gatorade
Source: gatorade
Michael Jordan Special Edition Gatorade