Sports Biz
- These Poker Stories Are No Bluff
- Did Matsui Make Contract Money Last Night?
- Adidas Out At UCF After MJ's Son Wears Jordans
- If Yanks Win, Merchandise Will Fly Off Shelves
- Final World Series Games Big Money Makers
- What I Got Wrong About Keflezighi
- Marathon's Headline Win Is Empty
- New Cubs Owner Tom Ricketts Goes One-on-One With "SportsBiz"
- Roger Federer Signs With Chocolate Brand Deal
- Marshall Fogel: A Collector's Profile
RSS FEED
- Tommy Lee, Medical Tourism and Nasty Santa, Your Emails
- U.S. Markets Gain 3% for the Week Despite 10.2% Unemployment
- Disney's 'Carol' Tests Widest 3-D Release Ever
- Stimulus II? Jobs Tax Credit=Cash For Clunkers
- Rockwell Automation Earnings: What Options Are Saying
- Gold Will Touch Higher Lows and Higher Highs: Analyst
- Is Misery Alive And Well in Your Office?
- Consumers Haven't Changed, They Are Just Pickier
- Watch Foreclosures, Seriously
- For the Jobless, 10% is Harder Than Before
- Week Ahead: Stocks Search for Catalyst in Quiet Week
- Outlook: Dollar Likely to Ride Higher on Bleak Jobs Report
- Buffett's Berkshire Hathaway Says Net Income Tripled
- Cramer: Earnings, IPOs Dominate Next Week
- Buying Fear: How to Own Volatility
- Administration Rejects Plan to Buy Fannie Mae Credits
- Consumers Haven't Changed —They Just Got Pickier
- Want the Homebuyer's Tax Credit? Here Are Some Tips
Text Size 
Sports Business Reporter
 |
cnbc.com |
It’s a sport with a huge fan following that is most exposed to the economic downturn.
Just think about it.
What sport expects fans to camp out days before a race?
What sport expects to pack 100,000+ into its stands on weekly basis?
What sport is most reliant on the corporate dollar?
What sport needs money from the now imploding car manufacturing business?
So here’s what you’ll see tonight on my show, “Inside Track: Refueling The Business of NASCAR.” You’ll get an all-access pass to race day. You’ll see all the behind-the-scenes movements that make NASCAR one of the greatest weekly spectacles you’ve ever seen. We get all our tough questions answered from NASCAR chairman and CEO Brian France.
You’ll hear from all the sponsors who have spent millions of dollars to be on the hood of the cars in this environment and you’ll get a sneak peek at a never-before-filmed meeting of these sponsors doing business with each other. We'll tell you the amazing story of the rise of Amp Energy Drink, even though their driver, Dale Earnhardt Jr., has only been in victory lane once in a year and half. We're also there when Kyle Busch comes to M&M's headquarters for a meet-and-greet with company employees.
Speaking of Busch, seen by many as NASCAR's villain, we’ll take you inside his car during the Pennzoil Burnout at the Sprint All-Star Race -- yes he did steer me into a wall! And we’ll take you inside point leader Tony Stewart’s operation in his first year as driver-owner. You’ll also hear from Stewart’s biggest fan Julie Geary, the woman who was named NASCAR’s No. 1 fan, and see the thousands of pieces of his memorabilia in her basement.
We’ll also take you inside NASCAR’s biggest challenge, the car manufacturing business, discussing the future with those who control the sports marketing budgets for these companies. We’ll also explore the drops in attendance and ratings and evaluate just how much of a challenge NASCAR will face in the coming months.
I hope you can catch “Inside Track: Refueling The Business of NASCAR.” It airs at 9 p.m. ET tonight and re-airs at 10 p.m. and 1 a.m. ET.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes