Social media gives proactive jobseekers an edge.
Chris Fiorillo, VP of Web and Internet Strategy for Adecco Group North America, estimates that more than half of Adecco applicants find them via social media, including Facebook and Twitter. Building an online community is a priority for Adecco Group, and even the CEO tweets several times per day. (Jobseekers, if you can get into your target employer’s conversation, you can separate yourself as an applicant!)
But social media does not replace offline tactics. Most everyone I spoke to acknowledged that social media was just one part of their recruiting strategy. Matt Smith, Student and Business Finder of Responsible Outgoing College Students (a.k.a. ROCS) goes as far as saying that nothing beats old-fashioned, live communication (and he’s a Generation Y!). Smith acknowledges that blogs, websites, and online networks help jobseekers distinguish themselves, but he estimates that the vast majority of their hires come from traditional networking.
In Jobvite’s recent Social Recruitment Survey, results showed that nearly half (43%) of jobs are not listed on job boards and that a high majority of companies (72%) indicated they were increasing investment in recruiting via social networks. Jobseekers need to embrace this new reality. Use social media to differentiate yourself and send your signal of quality. Be proactive, and use social media to identify more job opportunities and expand your networking contacts.
Caroline Ceniza-Levine is co-founder of SixFigureStart a career coaching firm for Gen Y professionals. Formerly in corporate recruiting and retained search, Caroline has recruited for Accenture, Booz Allen, Citibank, Disney ABC, Oliver Wyman, Pfizer, and Time Inc. She currently writes career columns for Portfolio.com and Vault.com and teaches Professional Development at Columbia University School of International and Public Affairs.
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