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Making Money Hand Over Fist

As the UFC's President, Dana White took a business from near extinction and turned it into a global powerhouse.

The brand has expanded into Europe, and is looking to conquer Australia in 2010. Revenues were $275 million in 2008 - up 37% from 2006 - and according to White, there's no end in sight.

White: "We're not anywhere close to where this thing's gonna be. This is gonna be the biggest sport in the world."