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Boxers or Briefs-For Your Hands?

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Published: Monday, 27 Jul 2009 | 2:27 PM ET
Jane Wells By:

CNBC Reporter

I give up. Just when I think I've seen it all...suddenly, there's Handerpants.

"Underwear for your hands!"

Source: handerpants.com
Handerpants

proclaims the marketers of the fingerless glovesdesigned to look like men's briefs.

Handerpants launched last week, priced at $12 a pair.

The company behind it, Archie McPhee in Seattle, tells me they've sold hundreds already, as word spread on the internet faster than a Segway race at ComiCon.

The company says Handerpants have "Hundreds of Uses", like wearing them while cruising on your motorcycle, to protect your hands if you're a Narwhal Aficionado (here's the wiki on what that is), or for typing while "night blogging".

Exactly.

The sort of person who will buy gloves which look like men's briefs is the same person who blogs at night. Me.

There's a YouTube ad for Handerpants, where "Chester McGuiness" announces (while sounding like he's trapped in a public toilet), "Talk about sexy! You're gonna have to hold the ladies back after they get a glance of these tighty-whities! Grrrrr."

You can even download a ringtonewhich screams, "Handerpants? Handerpants? HANDERPANTS!"

"This is the first expansion of underwear from one body part to another," boasts a cheeky David Wahl, director of marketing. "We are the envy of the entire undergarment industry." He says the company was trying to find a new product to build on last year's hit, the Squirrel Underpants, they sold several thousand of those, and Wahl says some were even used as prizes during pledge week at one NPR station. But nothing has yet matched the record sales set by the company's Yodelling Pickle.

But Handerpants?

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I give up. Just when I think I've seen it all...suddenly, there's Handerpants. "Underwear for your hands!" proclaims the marketers of the fingerless gloves designed to look like men's briefs.

   
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  • Based in Los Angeles, Wells is currently a CNBC business news reporter and also writes CNBC.com's “Funny Business.”

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