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Current DateTime: 07:35:38 11 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/11/2012 7:36:30 AM

SPORTS BIZ SLIDESHOWS

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Current DateTime: 07:35:38 11 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Sponsor Strategy On Vick: Stay Quiet

Published: Tuesday, 28 Jul 2009 | 1:12 PM ET
Text Size
By: Darren Rovell
Sports Business Reporter

Michael Vick
AP
Michael Vick

Last week, we asked you what you thought would happen if Michael Vick signed with an NFL team. Nearly 40 percent of you said that you thought that it would drive an NFL or team sponsor to leave the sport.

So, on the heels of Vick getting reinstated yesterday, we decided to get in touch with 11 NFL sponsors.

Three hours later, not a single comment.

I’m speculating that almost all league sponsors, if not all, will take this strategy into at least the point where Vick gets on the playing field. Say nothing until pressured. No need to make any statement.

Video: CNBC's Darren Rovell reports on the NFL's decision to re-instate QB Michael Vick.

For what it’s worth, I don’t think, given what they have invested in the sport and the returns they project, that any big league sponsors will leave the game because of Vick’s reinstatement. I do, however, think it is possible that a small team sponsor will choose to walk away if the team they advertise with signs Vick. Doing so might even allow them to stand out and give them a bigger bang for their buck.

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