- Global Selloff From Dubai Shows Signs of Winding Down
- Dubai Stock Selloff May Bring Buying Opportunity
- Longer Lines, Fuller Carts This Black Friday
- Tiger Woods Out of Hospital After Accident
- Dubai Fallout Is a Correction, Not Another Crisis: El-Erian
- Dubai's Debt Woes Signal New Era for Creditors
- Get Paid Six Figures to Wear a T-Shirt?
- The World's Biggest Debtor Nations
- Five Tips for Buying a Foreclosed Home
- U.S. Stocks Fall on Dubai Worries
- Black Friday at Best Buy
- Strategists on Dubai: Avoid 'Rash Moves' Now
- Longer Lines, Fuller Carts This Black Friday
- Dubai Stock Market Fear Has 'Legs': Dennis Gartman
- Obama's Emission Reduction Pledge Paints Future for Autos
- Is Super Bowl Halftime Act Too Old?
- Surprising Options Trades in TiVo Shares
- EA Sports Hopes to Pump Up Sales Through Pop-Up Locations
- Moody's: No immediate ratings changes on UAE banks
- Horse industry closely watches Dubai debt crisis
- Canada court rules for Wal-Mart in union case
- FAA transcripts show efforts to reach Flight 188
- Novartis says FDA approves Agriflu seasonal shot
- Las Vegas Sands secures $1.75B in Macau financing
- New Jersey stares at worsening budget deficit
- NY officials: Shop smart, be aware of fine print
- Aerial-gunning foes ask Obama to ban practice
NEW YORK - The fashion legacy of World War I includes trench coats and shorter skirts. World War II popularized sportswear, strong shoulders and nipped waists. Vietnam inspired protest-driven Army green and fatigues.
Wartime has heralded strong periods of American style, yet the wars in Afghanistan and Iraq seem to be barely a blip on the radar of the fashion community. There's been an uptick in camouflage prints and, a few seasons back, a mini boom of the kind of epaulettes typical of military jackets — but those styles were around before the current conflicts, and they'll probably circle back again when they are resolved.
These wars, which began in 2001 and 2003, respectively, "have not been impactful," at least not in obvious ways, says Kathleen Campbell, a fashion historian affiliated with the Goldstein Museum of Design at the University of Minnesota. That minimal effect might be because they are not global wars dominating the conversation in the same sense as the World Wars, nor have there been huge public protests even if they're considered unpopular by some.
However, she adds, when history judges this period with a long-view perspective, an influence — possibly the use of scarves and/or layers like the ones used in those regions to protect against weather extremes — might emerge. "I think we're too close to analyze the effects now. It's much easier to see in retrospect."
There was no such time lag, though, during World War II, which changed the way Americans dressed forever.
Because of rationing of materials, domestic manufacturers began using nylon and rayon as alternatives to silk and wool, and the silhouettes became much leaner — requiring much less fabric.
Style cues were no longer coming from occupied Paris, so American designers stepped up to develop their own casual, separates-driven sensibility. The public was eager to show off its patriotism, making brass buttons and bomber jackets trendy items.
"You haven't seen the military details in fashion now the way you had previously seen them during wars or in the ironic ways they were worn by the counterculture during Vietnam," says Andrew Bolton, associate curator at Metropolitan Museum of Art's Costume Institute in New York.
Apart from an increase in tan-and-brown "desert" colored camouflage, recent fashion trends do not make such nods to the armed forces.
A practical way of dressing also typically emerges during wartime, while conspicuous consumption comes in times of peace, Bolton says. The last 7-plus years have brought both.
There is a noticeable push of local, homegrown talent at the moment, Bolton notes, although that's probably more driven by the economy than by war. "The recession has affected fashion, and the recession is allied to the war in some respects," he says.
The industry's concern right now is to get people shopping again as consumer confidence fell in July yet again. That has meant a revival of some classics that offer a lot of wear and usage instead of super stylized items that don't give a lot of bang for the buck. (Interestingly, many of those versatile American classics have a hint of the '40s in them, especially Claire McCardell's no-fuss, no-muss denim, ballet slippers and belted dresses.)
Campbell thinks fashion might be missing an opportunity with its inward focus.
Slideshow |
more photos |
Bolton also has observed fewer overseas influences, especially Asian ones, as designers also mine the looks of old-school style icons, such as the late Jackie Kennedy or C.Z. Guest, as inspiration.
Still, it's not in-your-face U.S. patriotism, either.
Tommy Hilfiger did his fair share of stars-and-stripes styles in the late 1990s and especially right after 9/11, but you don't see that in his collection now.
"When the Iraq War started, we were expanding a lot in Europe and we decided to pull back on all the red, white and blue," Hilfiger explains. "We didn't want to wave the flag in a strong way, for fear the international customer base would not be very positive on that."
There's a way to spin true American fashion, with its strong roots in sportswear, without burdening it with a message other than U.S.-based designers "know how to make some really cool clothes," he says.
Hilfiger has incorporated military-style jackets and pants into recent lines, but it's purposefully done in a preppy tone, he says. "I think the Americana will come back at some time, but it will be a different way."
"When I started out in '69, it was a revolution in itself. We were all revolting against the establishment, and we used long hair, bellbottoms and hippie clothes to make a statement against the establishment. We wanted peace and love, and we felt the politicians wanted commercialism and war," Hilfiger says.
"Now fashion is not as much a political statement, it's just a fashion statement."
- These four sectors will be the next to lead the market.
- Zhu Zhu Pets are this year's must-have toy, fetching $40 or more on eBay.
- From the why-didn’t-I-think-of-that file, we present Jason Sadler, a man whose job is wearing T-shirts.
- It may be the most unusual guide to business you'll read.
- Shopping for a gadget hound? The choices can be baffling. Here are a few that should be a hit.
- "The Who" will be the halftime act for Super Bowl XLIV on Feb. 7 in Miami. Is the NFL behind the times?









