One month after exiting bankruptcy and vowing to do business differently, GM is going on-line as it strives to improve its bottom line.
The auto maker is teaming up with eBay to sell new cars on line in the state of California.
It's a deal the two companies have been working on for a few months and it should be a win/win.
For GM, selling new models through eBay and delivering them through its dealerships in California can only help the company in a market it has long struggled. Do I expect huge sales through the GM/eBay deal? No. But it is another channel for marketing Chevy and the other GM brands. And in a world where it's tougher and tougher to convince car buyers they should try a particular model, this can only help.
As for eBay, the deal further extends the growing business of eBay motors. There's no doubt a more people are becoming comfortable with the idea of buying and selling used cars and trucks on line. Why wouldn't that extend to new models?