The Great British Beer Festival
Topics:Consumers | Recession | Britain | London | Economy (Global)
Sectors:Food and Beverage | Travel and Leisure
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Photo by Sharon Lorimer The Great British Beer Festival, held in London in August, is organized by the Campaign for Real Ale (CAMRA). The 2009 festival is on its way to attracting 66,000 customers over a 4-and-a-half day period, matching its record attendance in 2006. |
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Photo by Sharon Lorimer Hand-Pulled Cask AleThe focus of the festival is British cask ale, "a top fermented beer that, following fermentation, is put into a cask with yeast and some residual fermentable sugars from the malted barley." The beer is hand pulled from a cask, unlike taps used for metal kegs. |
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Photo by Sharon Lorimer And One for the BunnyLike the annual Oktoberfest in Munich, dressing up for the occasion is as much a part of the fun for some as tasting the different beers. |
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Photo by Sharon Lorimer Try to Sample Them AllMore than 450 real ales, ciders and beers from around the world are featured at the festival. |
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Photo by Sharon Lorimer Big & Small BrewersCardiff-based Brains Beer, the official sponsor of the Welsh national rugby team, had a popular display at the festival. Some bigger breweries splashed out on lavish displays, but small family-run breweries also proved popular with drinkers, some quickly running through the barrels they brought for the festival. |
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Photo by Sharon Lorimer Souvenir Sales StruggleVolunteer organizer and CAMRA member Bob Jones said that although the recession has affected the sales of the event's peripheries like T-shirts and glasses, there have been increased sales in core items like tickets and beer. |
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Photo by Sharon Lorimer Showcase for the Country's FinestThe Great British Beer Festival prides itself on having local beers, as the pint continues to be the country's national drink. Brewers from all over United Kingdom united at Earl's Court Exhibition Center to showcase their finest ales, where consumers can sample beers from all regions. |
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Photo by Sharon Lorimer Tea TimeOnly tea could compete with beer when it comes to the UK's favorite beverage. Hogs Back Brewery has solved any dilemma by producing a beer called tea. |
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Photo by Sharon Lorimer Giving Time for BeerCAMRA now boast more than 100,000, up from 5,000 members at the end of 1973. The workers at the festival are CAMRA volunteers. |
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Photo by Sharon Lorimer Not Ready YetAmong the displays at the festival is the process of brewing. The pictured beer is in the process of fermentation, where yeast turns sugars into alcohol and carbon dioxide is produced. |
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Photo by Sharon Lorimer Not Just BeerAlcoholic ciders and perrys (brewed from pears) were featured, providing a taste scale from very dry to very sweet. And with an alcohol content of 6% by volume, one pint can go a long way. |
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Photo by Sharon Lorimer What's Beer Without Snacks?The food section of the festival showcased traditional pub fare next to international offerings like Indian and Thai food. Drinkers could win a prize by guessing the weight of this substantial Cornish pasty (Britain's answer to the empanada.) |
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Photo by Sharon Lorimer A Feast of FiddlesLater in the day, live music is played at the festival. Although musicians must compete with the noise of an increasingly raucous crowd as the evening wears on. |
© 2009 CNBC.com
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