Disney has been particularly aggressive in embracing 3D, with several upcoming releases, including Tim Burton’s “Alice in Wonderland,” the update to “Tron” and “Disney’s A Christmas Carol.”
Now the porn industry is pushing 3-D to homes.
The move started in January, when Hong Kong-based One Dollar Productions announced plans to film “3-D Sex and Zen”. Budgeted at an usually large $3.9 million, the company began filming in April and is reportedly aiming for a December delivery.
But once a plan gets announced in the adult entertainment business, it usually gets emulated in quick fashion.
Pure Play Media, a Chatsworth, Calif., company that distributes adult films on DVD and through cable, satellite and hotels, will release a 3-D “choose your own adventure” DVD in late Sept.
“Probably every five years somebody comes up with something and says ‘this is going to be the next big thing,’ but it never pans out. This could be different,” says Richard Arnold, CEO of Pure Play. “I was skeptical even up to viewing it, but when I saw it I said ‘holy cow this is like nothing I’ve seen before’.”
The film will ship with a pair of 3-D glasses, letting anyone with any sort of existing television set, … um, enjoy the performances. It has also been optimized to work with forthcoming television sets that have 3-D technology built into them. Those sets will cost thousands of dollars.