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Source: amc.com Jon Hamm |
Then I finally watched it.
Now I'm hooked.
AMC is in the midst of a huge PR campaign to promote the show's third season premiere this Sunday. PR Week reports the network is blitzing the Big Apple. "Events include a partnership with the New York Mets on August 14," the website reports, "and a video installation of vintage ads and ads created by the show's fictional advertising agency, Sterling Cooper, at Columbus Circle. Additionally, AMC will screen the premiere at 10pm on August 16 in Times Square, as it debuts on the network."
At the mall this weekend I saw huge blow-ups of Don and Betty Draper at Banana Republic, [GPS
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] which is launching a clothing line based on the show.
Finally, for those of you who specialize in inappropriately hitting on secretaries at the office, you can now "Mad Men Yourself" at www.madmenyourself.com.
My friend, reporter John Klekamp at News 12 New Jersey (who does not bother secretaries), "Mad Men'd" himself, and then he Mad Men'd me. Wow, I was even blonder in the '60s!
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John Klekamp |
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Jane Wells |
Why do I watch the show? In part, because it makes me think that, as a species, we have actually evolved. Pregnant women smoking! Well, my mother did, too. She also likes "Mad Men", because it reminds her of a time when she was younger than I am now. While we laugh at how it was no big deal back then for kids to crawl around cars without restraints, we are so glad those days are over. Also good to see gone: the acceptability of a completely wasted executive driving home drunk. Mad Men led to MADD women, and that's a good thing.
Speaking of mad men...
A store called The Icreamists will be opening in Selfridges in London this fall, selling a "vice cream" called The Sex Pistol. It's packed with "libido-boosting ingredients", including absinthe. The London Paper calls it "Viagra Ice Cream", and it will only be available to adults, one serving per person. I wonder if it lasts four hours? How would Sterling Cooper market that?
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