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Correspondent
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AP Ticketmaster |
The big headline of the company's earnings call was what the company calls the "triumph" of its new paperless ticketing offering and "all in pricing." Ticketmaster has taken to including all the extra service fees and costs in the ticket price to be more clear, and to avoid the critique that it piles on tons of fees once music lovers are already committed. Meanwhile the innovation of paperless ticketing will allow paperless tickets to be transferable between people. CEO Irving Azoff's proof that the new technology is a success is the fact that Bruce Springsteen and Trent Reznor, huge critics of Ticketmaster's fees and past resale policies, have "embraced" the new paperless system.
What's next for Ticketmaster? Azoff says the merger with LiveNation is on track to go through by the end of the year. He wouldn't give any projections for ticketing sales, which seem like a pretty good indicator of consumer confidence, but he did say that sales in August were weaker than sales in July.
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