There Must Be A Pony In Here Somewhere
- Black Friday: Can Banks Tap the Frenzy, Too?
- Start-Up Proves Everything Really Is Better With Bacon
- Microsoft Store Employees Bust Out the Electric Cringe
- Madoff Auction: $4,750 for a Decoy Duck?
- The Bra That Doubles as a Putting Green
- This Town Will Pay YOU $10,000 to Buy a House
- Motorized Chair Formerly Known as La-Z-Boy Sells for $11,000
- CEOs Are Hilarious!
MOST SHARED
- The Executive Job Search
- S&P Stocks Trading at New 52-Week Highs
- Where Do Pardoned Turkeys Go?
- Judge Erases Couple's $525,000 Mortgage Payment
- Salvation Army's Kettles Now Credit Card-Ready
- US Mint to Suspend American Eagle Gold 1-Ounce Coins
- Activision Prepares to Double Dip on ‘Modern Warfare 2’
- Topless Business Is Taking Off
- US Plans to Reduce Emissions By 17% Within Next Ten Years
- Black Friday: Can Banks Tap the Frenzy, Too?
- 4 Thanksgiving Week Buys For Your Portfolio: Market Pros
- There's a 'Great Chance' For a Double-Dip Recession: Strategist
- Revenge of the Gangsta Nerds
- Will TCU See The "Flutie Effect?"
- Retail Earnings and Sales to Improve in Q4: Analyst
- Consumers Catching the Holiday Spirit
- It's Beginning To Look A Lot More Riskless
- Crescenzi: Claims Level Suggests End to Job Losses
- Hedge Funds Take Early Lead in Warren Buffett's 'Big Bet'
- Bankruptcies Jump, Hitting Highest Level in Four Years
- AIG, Ex-CEO Greenberg Reach Pact to Settle Disputes
- Bank of America CEO Search May Extend Into 2010
- Steepest Black Friday Discounts, Revealed
- 'Cancer of Fraud' Permeates Health Care System: Critics
- US Mint to Suspend American Eagle Gold 1-Ounce Coins
- Judge Erases Couple's $525,000 Mortgage Payment
- Where Do Pardoned Turkeys Go?
- For Many in US, It Will Be a Scaled-Down Holiday Season
RSS FEED
Writer
Elmo says recession is scary! Me no like that mommy lost her job.
![]() |
Source: Sesame Workshop When times get tough on Sesame Street, Elmo and his friends turn lemons into lemonade at the community market! |
An economic recovery may be on the horizon, but families are still struggling with job losses, foreclosures and other hardships of the recession.
So, Sesame Street is rolling out a one-hour special in September called, “Families Stand Together: Feeling Secure in Tough Times,” to help families talk to their kids about what all of this means and to reassure them that they’ll be OK.
“It opens the door for families to have the conversation,” said Jean Chatzky, a personal-finance expert and author of “The Difference,” who appears in the special.
In tough times like this, parents fight more about money and all too often, they don’t realize that the kids are listening and the tension is scaring them, Chatzky explained.
The best thing you can do is have a pre-emptive talk with your kids about what’s going on, instead of waiting until they come to you crying or worse — worried sick.
The special is hosted by Al Roker, his wife Deborah Roberts and Elmo. It features four real families who are struggling financially, as well as Elmo’s family.
They talk about what adjustments the families are having to make, such as explaining to kids why the family is cutting back spending on items that aren’t necessities or why they have to move out of their house and into a smaller one.
“It’s an opportunity [for kids] to ask questions and to realize that they’re not the only one going through this,” said Jeanette Betancourt, VP of outreach and educational practices for Sesame Workshop.
Plus, the familiarity of the muppets will help younger children feel more comfortable.
For example, Elmo’s mom loses her job and they talk about how, since they have only one income now, they’re going to have to make changes such as eating at home more, getting movies from the library and only buying things they need, instead of things they want, such as toys.
For parents, it provides them with tips, for example, on how to explain why they can’t go to McDonald’s [MCD
Loading...
()
] once a week any more and why they’re having to cut back, Chatzky said. And, it reminds them to reassure their kids that no matter what they’re going through, the parents will be there for them and take care of them.
“I think there are families who are looking for a script — they’re going to get one out of this,” Chatzky said.
It also offers tips on how kids can help, such as washing the car or washing the dog — “Anything that is a service that the family used to pay for but can’t really afford,” Chatzky said.
Plus, you also see communities coming together to help each other, she said.
It's hard to not be able to provide for your kids like you used to, but in the long run, Chatzky said, it will give kids a better appreciation for money.
The special will air on PBS on Sept. 9 at 8 pm ET.
After that, resources and material will be available for families online at www.sesameworkshop.org/toughtimes.
Sesame Workshop, the nonprofit that produces Sesame Street, this fall will perform specific outreach in some of the country's hardest hit areas, including Michigan, California, Florida and Nevada.
This blog was brought to you by the letter “O” because everything is going to be OK!
More on CNBC.com:
- Even Romance Is Bad for You Now!
- Starbucks Lowers Prices on Some of Its Drinks
- Dollars for Dishwashers: Appliance Rebates on the Way
- What Shape Is the Recovery—Triple U? Square-Root Sign?
- Foreclosures & Short Sales: Are You Buying a Money Pit?
- Gimme a Job—Or I'll Sue!









