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Is Google Still A Buy?

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Published: Wednesday, 19 Aug 2009 | 6:08 PM ET
Lee Brodie By:

Producer

Five years ago today, investors went gaga for Google . In one of the most anticipated IPOs of the past decade, the Internet search company priced nearly 20 million shares at $85 per share, raising $1.7 billion dollars through an auction of its shares.

On November 7, 2007, Google hit its current all-time high of $747.24, peaking 779% above its $85 offering price! However since then shares have slid and are currently trading at .

Is Google still a good investment?

According to Citi analyst Mark Mahaney it is. We have a buy on Google with a $580 price target, he tells Fast Money.

He’s bullish on the search innovation happening at the company and adds that demand for Internet advertising appears to be picking up. And he says, there's a new secular growth driver in the form of mobile searches.

"When that kicks in, the multiple on the stock should be between 20 and 25 times earnings. Right now mobile search is about 5% of total search but I think it climbs to 10% by next year and that moves the numbers," Mahaney says.

Word on the Street
The Fast Money traders take a look at today's top business stories.

You can see our entire interview with Mark Mahaney at the end of the Word on the Street video.

Google By The Numbers
IPO Price $85
All-Time Low $95.96
All-Time High $747.24
Currently up 424% from IPO price


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Trader disclosure: On Aug 19th, 2009, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Finerman's Firm Owns (BAC) Preferred Shares, Finerman Owns (BAC) Preferred Shares And Owns (BAC); Finerman's Firm Owns (WFC) Preferred Shares And Is Short (WFC), Finerman Owns (WFC) Preferred Shares; Finerman's Firm Owns (MSFT), (TGT), (WMT), (HPQ), (SYK); Finerman's Firm Is Short (IYR), (IJR), (MDY), (IWM), (SPY), (USO); Terranova Owns (AMZN), (MSFT); Terranova Is Short (AVB); Seymour Owns (AAPL), (AA), (BAC), (UNG), (POT); Seygem Asset Management Owns (YGE); Seygem Asset Management Is Short (FXI); Najarian Owns (BAC); Najarian Owns (C) Calls; Najarian Owns (CIEN) Calls; Najarian Owns (FCX), Owns (FCX) Put, Is Short (FCX) Calls’ Najarian Owns (HPQ) Calls; Najarian Owns (INTC); Najarian Owns (MS) And Is Short (MS) Call; Najarian Owns (MSFT) And Is Short (MSFT) Call; Najarian Owns (UBS) Calls’ Najarian Owns (YHOO) Call Spread; Najarian Owns (POT) Call Spread; Najarian ;wns (PALM) Calls

For Joe Terranova
Terranova Works For (VRTS)
Terranova Is Chief Market Strategist Of Virtus Investment Partners, Ltd.
Terranova Is Co-Portfolio Manager Of The Virtus Diversifier PHOLIO
Virtus Diversifier PHOLIO Owns (IGE)
Virtus Diversifier PHOLIO Owns (DBC)
Virtus Diversifier PHOLIO Owns (DBV)
Virtus Investment Partners Owns More Than 1% Of (ABD)
Virtus Investment Partners Owns More Than 1% Of (CAL)
Virtus Investment Partners Owns More Than 1% Of (DLR)
Virtus Investment Partners Owns More Than 1% Of (EXR)
Virtus Investment Partners Owns More Than 1% Of (IGE)
Virtus Investment Partners Owns More Than 1% Of (DBC)
Virtus Investment Partners Owns More Than 1% Of (DBV)
Virtus Investment Partners Owns More Than 1% Of (SKT)
Virtus Investment Partners Owns More Than 1% Of (TNB)
Virtus Investment Partners Owns More Than 1% Of (UA)
Virtus Investment Partners Owns More Than 1% Of (CLB)

For Dennis Gartman
CIBC Gartman Index Owns Copper

For Mark Mahaney
Citigroup Global Markets Or Affiliates Received Non-Investment Banking Compensation From (GOOG) In Past 12 Months
(GOOG) Has Been A Non-Investment Banking Client Of Citigroup Global Markets In Past 12 Months
Citigroup Global Markets Is A Market Maker In (GOOG)



CNBC.com with wires

 Print
Five years ago today, investors went gaga for Google in one of the most anticipated IPOs, perhaps ever. But with shares surging 779% at their peak, is it still a buy?
  Price   Change %Change
GOOG ---

   
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