Consumer Nation
- Longer Lines, Fuller Carts This Black Friday
- EA Sports Hopes to Pump Up Sales Through Pop-Up Locations
- Consumers Catching the Holiday Spirit
- Blue Jeans Expected to See Another Green Christmas
- Holiday Tipping: Who And How Much
- Deep Discounts Should Make It a Very Tech-y Holiday
- This Holiday Season—Little Joy For Those Hard Hit
- Victoria's Secret Hopes to Rekindle Desire for Lingerie
- Consumers Feel Guilty: JC Penney CEO
- Mixed Signals Come From Retail Sector as Holidays Draw Near
RSS FEED
- U.S. Stocks Fall on Dubai Worries
- Black Friday at Best Buy
- Strategists on Dubai: Avoid 'Rash Moves' Now
- Longer Lines, Fuller Carts This Black Friday
- Dubai Stock Market Fear Has 'Legs': Dennis Gartman
- Obama's Emission Reduction Pledge Paints Future for Autos
- Is Super Bowl Halftime Act Too Old?
- Surprising Options Trades in TiVo Shares
- EA Sports Hopes to Pump Up Sales Through Pop-Up Locations
- Dubai's Debt Woes Signal New Era for Creditors
- US Treasury Wants Banks to Do More to Ease Mortgages
- Fed Audit Would Hurt Economic Prospects: Bernanke
- Next Week: Cash In Now Or Wait For A Santa Rally?
- Dubai Stock Selloff May Bring Buying Opportunity
- Black Friday Sales Rise by 0.5%: ShopperTrak
- Longer Lines, Fuller Carts This Black Friday
- Big US Banks May Be Forced to Raise Capital: Bove
- Bank of America Amends Pay for Senior Executives
Text Size 
News Editor
Despite the rising concerns about childhood obesity, restaurant menus for children have not changed in recent years, according to a recent study.
 |
AP Does a burger and fries have to be standard kids' fare? Mintel says not necessarily. |
Mintel Menu Insights has been tracking kids menus from 2005 until present, and are seeing the same foods repeated year after year.
According to the market researcher, chicken fingers steadily account for 10 percent of kids' menu items, followed by grilled cheese sandwiches, mac and cheese and burgers.
Only three in 10 parents say their children eat healthily at restaurants. However, Mintel says their survey shows kids will eat their fruits and veggies, with more than three in four kids saying they would eat items that include veggies and six in seven saying they would order items with fruit.
"Restaurants dabble in healthier menus for kids, but there's still significant work to be done," says Maria Caranfa, director of Mintel Menu Insights. "Health and obesity issues, the popularity of ethnic foods and increased media coverage are creating pressure for revamped kids' menus. Soon, health and menu variety will be the new standards in kids' dining."
Mintel called out a few recent innovation in kids' dining:
- Bob Evans [BOBE
Loading...
()
]: grilled chicken strips with a fresh garden salad - Burger King [BKC
Loading...
()
]: fresh apple fries
- Elephant Bar Restaurant: tropical citrus salad with chicken
Although Mintel didn't mention them, there are other restaurants that are trying to be more ambitious with their kids' menus. Legal Sea Foods, for example, offers a kid-sized portion of its regular menu-grilled fish of the day, baked cod, and even lobster. Plus, fish-shaped ravioli and sides of grapes for non-seafood eaters.
Fruit sides are also on the menu at Brinker International's [EAT
Loading...
()
] Chili's Grill, which offers mandarin oranges and pineapple as well as grilled chicken, and at Red Robin Gourmet Burgers [RRGB
Loading...
()
], which has cantaloupe wedges, to name just a few restaurants.
That trend hasn't been lost on Mintel. They said although french fries are still the most common side — offered with 66 percent of kids' menu items — fruits and vegetables have risen in popularity. About 43 percent of restaurants are now offering fruit sides and 39 percent are offering vegetables. About 18 percent of restaurants are offering rice and salad as a side on their kids' menus.
More from Consumer Nation:- Dollars for Dishwashers? Appliance Rebates on the Way
- What Shape Economic Recovery? Watch Back-to-School Spending
- Want A $9.99 Flat-Screen TV? Nevermind
- Cookie Monster: Is Wal-Mart Taking on the Girl Scouts?
- Retail Stocks Are Rebounding—Even Without the Consumer
- Tough Times for Teen Apparel Retailers
Data is a real-time snapshot *Data is delayed at least 15 minutes