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DARREN ROVELL'S SPORTS INDEX

ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Taking On The World's No. 2

Published: Monday, 31 Aug 2009 | 12:27 PM ET

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By: Darren Rovell
Sports Business Reporter

Last week, I went to interview Andy Murray - now the No. 2 ranked men's tennis player in the world.

The topic was Fred Perry, the British clothing brand that sponsors him.

We talked about why he went with them over Nike [NKE Loading... () ] and Adidas, and I talked to Richard Martin, the brand's head of global marketing, about the fact that Murray's contract expires at the end of the year (they are obviously working to renew.)

After we got through with the business, I challenged Murray to get on the court with me.