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Twitter's Next Frontier

Twitter
Source: Twitter
Twitter

Two years ago Twitter was the pastime of a niche group in Silicon Valley.

Now Twitter seems to be everywhere, and increasingly it's taken seriously as a tool for companies and journalists.

It's taken so seriously that sports leagues like the NFL have to issue limits on how players and coaches use social media on game days.

Here are three new examples:

1) Fox will start using Twitter to spice up TV episode repeats. Starting this week the network will run repeats of shows "Fringe" and "Glee." Cast members and producers will accompany these "tweet-peats" with real-time tweets about the show on Twitter.com/FringeonFox and Twitter.com/GleeonFox. Fans can send direct tweets to the cast members and producers, asking questions and engaging them on the show.

2) A national safety organization that works with the U.S. Government is rolling out a national campaign that features Twitter as an alternative way for families to stay in touch when traditional means of communication are down. The Safe America Foundationexpects 200,000 people to participate in alternative emergency communication drills starting on September 11. Texting and twitter are expected to work better than traditional phone or mobile service, so drill participants will learn how to pre-load emergency messages and communication lists to their mobile phones.

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3) DePaul University's College of Communication is introducing a course this fall on Twitter and its various applications. The class will be taught by a digital intern at the Chicago Tribune. Here's an excerpt from a University press release: "Digital Editing: From Breaking News to Tweets, is really about learning how to make sense of the clutter of the web, particularly in situations of breaking news or major developing stories, and how to evaluate and verify the authenticity of reports by citizen journalists. Thousands share information about these stories and how they're affected through Twitter every day, and there's a need to sift through this data to find relevant information that provides story tips and additional context for these events."

Here's the press release. And here's the teacher's web site.

Questions? Comments? MediaMoney@cnbc.com

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.