50 Cent Shares His Attitude Toward Investing - Media * US * News * Story

Runway Angels
The superbowl of fashion shows, models walk down the runway at the 2009 Victoria's Secret Fashion Show.
Smartphone Guide
Here's a need-to-know guide to nine devices, based on features, price, network and platform.
Wines for the Holidays
Not quite sure what wine to pair with Turkey or Creme Brulee? Our experts do.

FEATURED QUIZZES

How Much Do You Know About Green?
Green has become part of our everyday lives. Green is everywhere-- energy, clothing, food, housing, transportation. It's a big business and a global business.
The Billionaire BFF's
Philanthropists. Bridge partners. Hockey players. Which responses are based on facts from Buffett's and Gates' real lives?
The Many Myths of Coca-Cola
Can you tell which statements are true, and which ones are just rumors?

SPECIAL REPORTS

Winterizing Your Portfolio
If 2009 was the winter of our discontent, will 2010 be a winter wonderland for investors? A lot depends on the recovery—or lack thereof.
Investor's Guide to Real Estate
Some even say the long-awaited recovery is here. Regardless, buyers and sellers alike can profit from our guide.
Alternative Investing
Stocks and bonds? Sure. But it's a big world out there for investors.

CNBC ON DIGG

50 Cent Shares His Attitude Toward Investing

Published: Tuesday, 8 Sep 2009 | 2:33 PM ET

Text Size

By: CNBC.com

Media mogul Curtis Jackson — more commonly known as 50 Cent — wants investors to know that they should approach the stock market with no fear, he told CNBC.

In his new book, "The 50th Law," co-written with Robert Green, he shares his perspectives on taking chances and self-branding, which have landed him the No. 26 spot of Forbes' 100 Richest Celebrities list.

50 Cent said tough situations in his life, like the death of his mother, helped him develop a fearless approach to investing, he said.

"It makes me go into these situations without fear," he said. "I've already experienced the worst possible scenario."

This philosophy seems to have worked.

He was an original investor in Vitamin Water before Coca-Cola [KO Loading... () ] bought it, through which he made about $100 million after taxes.

50 Cent said that the way music artists market themselves in the current era is exactly the opposite of what was considered "cool" a few years ago. While in the past it would be considered selling out to team up with companies for endorsements, now it's a smart way to make money.

Alternative Investing - A CNBC Special Report - See Complete Coverage