Although consumers are still spending with restraint, Frederick's of Hollywood actually saw a pick up in sales of their fall collection during the month of August. CEO Linda LoRe attributes this trend to the "bright colors and fun fabrics" featured in the fall line-up.
"The price points are so sharp," LoRe adds.
According to LoRe, shoppers have a more limited budget, but they still want to be excited by the clothes they buy. "They want value. They want style," she says. Frederick's has been trying to stand out from "same T's, tanks and pants."
Click ahead to see some of items consumers are buying from Frederick's.
By Christina Cheddar Berk
Posted 14 Sept 2009