Although consumers are still spending with restraint, Frederick's of Hollywood actually saw a pick up in sales of their fall collection during the month of August. CEO Linda LoRe attributes this trend to the "bright colors and fun fabrics" featured in the fall line-up.

"The price points are so sharp," LoRe adds.

According to LoRe, shoppers have a more limited budget, but they still want to be excited by the clothes they buy. "They want value. They want style," she says. Frederick's has been trying to stand out from "same T's, tanks and pants."

Click ahead to see some of items consumers are buying from Frederick's.

By Christina Cheddar Berk
Posted 14 Sept 2009

Over the years, Frederick’s has expanded their fashion bra offering with additions like the Legendary Lace Collection. Pictured to the left are items from the collection that are priced from $14.99, and come in 10 different colors and patterns.

Throughout the industry, menswear-inspired lingerie is a big trend for Fall. One example of Frederick's take on this look is shown here. Items in the Tuxedo Pinstripe Satin & Lace collection range from $12 to $29.

Risky Business: Lingerie Makers Go Outside Their Comfort Zone

Frederick’s Sweetheart Satin corset is pictured here in magenta, which is a key color for Frederick's Fall collection. The product, which is also available in red, sells for $54.

The Lace Over Satin Chemise is a popular special occasion item, priced at $48.

The Polka Dot Romper is on trend to be a best seller for Fall. It sells for $29.

Frederick’s of Hollywood recently launched the Hollywood Reversible Plunge Bra, which sells for $30. The bra can be reversed, providing two separate looks.

Risky Business: Lingerie Makers Go Outside Their Comfort Zone

The Audrina chemise is a key-item and one of the best sellers in the special occasion category. It comes in 6 different colors and patterns and is priced at $42.

The Ruffled Satin corset is part of Frederick’s extensive Fall 2009 corset suite. This piece, which sells for $60, comes in both black and magenta.

The Frederick’s of Hollywood Dream corset is a consistent best seller for the company. Offered in 6 different colors and patterns, the item sells for $60.

Risky Business: Lingerie Makers Go Outside Their Comfort Zone

Frederick's is known for popularizing the push-up bra. The Hollywood Exxtreme Cleavage Bra, which is priced at $30, allows wearers to adjust the lift of the bra. It has been a best seller since its launch in 2003. This version reflects this Fall's menswear trend.

Seduction by Frederick’s of Hollywood is a subbrand that continues to be a strong seller. Pictured to the left is the Strappy Stretch Mesh Chemise, which sells for $42.

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