Behind The Wheel
- Obama's Emission Reduction Pledge Paints Future for Autos
- Toyota Makes Recall Fix And So Long Saab
- The L.A. Extravaganza: A Test for Auto Shows
- Volt Drive: Great Ride, Interesting Interior and a Friendly Chirp
- Volvo Talks Show New Day Dawning for China
- Starting Car2Go - Smart Move for Daimler
- GM Cuts Losses—Plans Early Loan Repayment
- Ghosn's Bet: 10% of World Will Drive EV's in 10 Years
- Ford, Hyundai, Audi Gaining Interest
- Cadillac Converj Smart Extension of Volt
- U.S. Stocks Fall on Dubai Worries
- Black Friday at Best Buy
- Strategists on Dubai: Avoid 'Rash Moves' Now
- Longer Lines, Fuller Carts This Black Friday
- Dubai Stock Market Fear Has 'Legs': Dennis Gartman
- Obama's Emission Reduction Pledge Paints Future for Autos
- Is Super Bowl Halftime Act Too Old?
- Surprising Options Trades in TiVo Shares
- EA Sports Hopes to Pump Up Sales Through Pop-Up Locations
- Dubai's Debt Woes Signal New Era for Creditors
- US Treasury Wants Banks to Do More to Ease Mortgages
- Fed Audit Would Hurt Economic Prospects: Bernanke
- Next Week: Cash In Now Or Wait For A Santa Rally?
- Dubai Stock Selloff May Bring Buying Opportunity
- Black Friday Sales Rise by 0.5%: ShopperTrak
- Longer Lines, Fuller Carts This Black Friday
- Big US Banks May Be Forced to Raise Capital: Bove
- Bank of America Amends Pay for Senior Executives
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We knew September sales would be terrible following the Cash for Clunkers pop in July and August.
So when you see both GM and Chrysler down more than 40% it's not a shock.
Ford, after posting its first monthly sales gain in August, fell 8.8%.
Toyota down 6.1%.
You get the picture: few people were buying new cars or trucks last month.
And there are not many compelling factors pushing people to buy right now.
The economic recovery has yet to lead to substantial job creation, there were few worthwhile incentives in showrooms, and Cash for Clunkers depleted inventories of the hottest models people want.
So what did September show us? Here are a few of the numbers from the research firm Autodata.
1) Luxury sales/demand are picking up.
- BMW was up 3.6%
- Porsche was up 8.4%
- Mercedes, Lexus, and Cadillac all posted much smaller declines than the overall market.
I wouldn't say it's time to proclaim the high end market is back again, but there is no doubt demand for luxury models is up.
2) Ford, Hyundai keep building off their momentum.
- While Ford sales were down last month, the company has now picked up a full percentage point in market share. That's up two-tenths from where the company stood at the end of last month.
- Meanwhile, Hyundai sales shot up 27.2% last month. A spectacular move any month, but extremely impressive when total industry sales are down 29%.
3) GM's "former four brands" are paying the price.
Want proof of how much the sale or closing of a brand can hurt sales? Check out the September number for the four brands GM is getting rid of.
- Pontiac: Down 52.5%
- Saturn: Down 83.8%
- Saab: Down 72.5%
- HUMMER: Down 81.5%
Listen, I understand these guys have little marketing right now, and many dealers have given up pushing them. It's always interesting though, to see how prospective buyers turn away from brands that are in flux or being eliminated.
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