Skip navigation

Behind The Wheel

BEHIND THE WHEEL VIDEO

» More

Current DateTime: 09:13:27 29 Nov 2009
LinksList Documentid: 30830730
Expiration DateTime: 11/29/2009 9:15:30 AM
    • Planes, Trains & Automobiles  25 Nov 2009

        About 38 million Americans are expected to go somewhere this holiday season, and AAA says that's up about 1.4 percent from last year. NBC's Tom Costello has the details.

    • Maria's Market Message  24 Nov 2009

        CNBC's Sue Herera sits in for Maria Bartiromo to discuss the day's top business and financial stories, and look ahead to tomorrow's Closing Bell.

    • GM's Saab Story  24 Nov 2009

        It's back to the drawing board for GM after a Swedish company pulled out at the last minute of a deal to buy the Saab unit. Insight with Erich Merkle, independent automotive consultant and CNBC's Phil LeBeau.

    • GM's Saab Deal Is Off  24 Nov 2009

        General Motors' Saab deal is off, reports CNBC's Phil LeBeau.

    • BMW Signed as Olympic Partner  20 Nov 2009

        BMW has been chosen as the official automotive partner of the London 2012 Olympic and Paralympics games. Ian Robertson, board member of BMW Group, spoke to CNBC about the sponsorship.

RSS FEED

» Help

Current DateTime: 09:13:28 29 Nov 2009
LinksList Documentid: 30830722
powered by digg
Auto Sales: A September Not to Remember
Published: Thursday, 1 Oct 2009 | 4:35 PM ET
Text Size

We knew September sales would be terrible following the Cash for Clunkers pop in July and August.

So when you see both GM and Chrysler down more than 40% it's not a shock.

Ford, after posting its first monthly sales gain in August, fell 8.8%.

Toyota down 6.1%.

You get the picture: few people were buying new cars or trucks last month.

And there are not many compelling factors pushing people to buy right now.

The economic recovery has yet to lead to substantial job creation, there were few worthwhile incentives in showrooms, and Cash for Clunkers depleted inventories of the hottest models people want.

So what did September show us? Here are a few of the numbers from the research firm Autodata.

1) Luxury sales/demand are picking up.

  • BMW was up 3.6%
  • Porsche was up 8.4%
  • Mercedes, Lexus, and Cadillac all posted much smaller declines than the overall market.

I wouldn't say it's time to proclaim the high end market is back again, but there is no doubt demand for luxury models is up.

2) Ford, Hyundai keep building off their momentum.

  • While Ford sales were down last month, the company has now picked up a full percentage point in market share. That's up two-tenths from where the company stood at the end of last month.
  • Meanwhile, Hyundai sales shot up 27.2% last month. A spectacular move any month, but extremely impressive when total industry sales are down 29%.

3) GM's "former four brands" are paying the price.

Want proof of how much the sale or closing of a brand can hurt sales? Check out the September number for the four brands GM is getting rid of.

  • Pontiac: Down 52.5%
  • Saturn: Down 83.8%
  • Saab: Down 72.5%
  • HUMMER: Down 81.5%

Listen, I understand these guys have little marketing right now, and many dealers have given up pushing them. It's always interesting though, to see how prospective buyers turn away from brands that are in flux or being eliminated.

_____________________________________
Click on Ticker to Track Corporate News:

- Ford Motor [F  Loading...      ()   ] 

- Toyota Motor [TM  Loading...      ()   ]

- Nissan [NSANY  Loading...      ()   ]

- Honda Motor [HMC  Loading...      ()   ]

_____________________________________

Questions?  Comments? 

© 2009 CNBC, Inc. All Rights Reserved
Add This share icon
Text Size
  • digg share
ADD COMMENTS
Remaining characters


Current DateTime: 01:06:02 29 Nov 2009
LinksList Documentid: 29778428

Current DateTime: 01:01:45 29 Nov 2009
LinksList Documentid: 29779196

Current DateTime: 01:03:47 29 Nov 2009
LinksList Documentid: 29779199

Current DateTime: 01:01:46 29 Nov 2009
LinksList Documentid: 29779198
  Data is a real-time snapshot  *Data is delayed at least 15 minutes
Global Business and Financial News, Stock Quotes, and Market Data and Analysis

© 2009 CNBC, Inc.  All Rights Reserved.
A Division of NBC Universal
Thomson ReutersThomson Reuters