The beverage business can be brutal, just ask Gatorade over the whole "Got G?" thing. But few companies have managed to do so well so quickly as Red Bull.
Now there's a new drink getting some buzz, a drink which doesn't boost energy, but prevents a hangover. It's called NoHo, for No Hangover. Like Red Bull before it, NoHo has been busy promoting itself, being distributed at parties and high-profile events since launching in May.
A friend of mine went to a party Monday to watch Bret Favre do his thing. People there were drinking NoHo, presumably to mitigate the effects of whatever else they were drinking. "Something was weird with the can," he tells me. "The weird thing - it was a diet Red Bull. NoHo just put a sticker on the Red Bull can. See the attached pictures."
The pictures, shown here, indicate that there was a NoHo label wrapped around a can of Red Bull. This wasn't some homemade label. It looks authentic, even containing nutritional information.