Consumer Nation
- Six Pack: Beer Buzz of the Week
- Time for Flash Sales to Adapt or Die
- What Flash Sites Are Suggesting About Consumers
- Building a Beer Brand, One 'Like' at a Time
- The Six Pack: Beer Buzz of the Week
- Wal-Mart's Strong Earnings Overshadow Bribery Allegations
- Lesson for JCPenney: Consumers Are Addicted to Deals
- Fuel Prices Trump Unemployment as Risk to Retailers: Study
- The Hot Beauty Product You Never Heard Of
- The Six Pack: Beer Buzz of the Week
RSS FEED
MOST SHARED
- Labor Board Member Resigns Over Leak to GOP Allies
- JPMorgan Beefs Up China Unit With $400-Million Injection
- Despite Graft Probe, Sun Hung Kai Is a Buy on Quality Assets: Pros
- Bankia Shares Open 26.75% Down After Bailout Request
- Australia's Hastie Collapses as Building Sector Struggles
- European Shares, Euro Gain as Greek Fears Ease
- Draft EU Report Attacks Italy on Economy
- Beijing Faces Brussels Action on Telecoms Aid
- Japan's Nomura Linked to Another Insider Trading Case
- Buy Asian Stocks Now as Market Panics Over Europe: Analyst
- A New Look at the ‘New Poor’
- Six Pack: Beer Buzz of the Week
- Greek Exit Could Trigger 50% Fall in Euro Stocks: Analyst
- Under Pressure, FHA Skews to Wealthier Home Buyers
- Big Stock Upside for Hudson City Deal: Analyst
- 5 High-Yield Stocks Ready to Boost Dividends
- Yoshikami: Four Things You Need to Know About Gold Now
- Steinbock: The Euro Zone Endgame Begins
- Option Bulls Take Another Shot on Idenix
- Leading Broker to Leave Greece Stock Market
- Greece to Leave Euro Zone on June 18: Wealth Manager
- Main Players in the Greek Election
- Italy 2-Year Borrowing Costs at Peak Since December
- Euro Bond Wins Supporters, but Details Remain Vague
- German, UK Bond Yields Will Go Even Lower
- Labor Board Member Resigns Over Leak to GOP Allies
- Southern Europeans Wire Cash to Safer North
- With or Without Euro, Europe Must Raise Its Game
Reinventing the Fan the Dyson Way
Text Size 
News Editor
Sir James Dyson, a pioneer of bagless vacuum cleaners, wants to change the way you look at fans.
 |
Source: Dyson.com The Dyson Air Multiplier |
Dyson's new Air Multiplier looks nothing like a conventional fan. Instead, it consists of a "loop" perched on a cylinder base that encloses its motor.
"Getting rid of the blades is really important because the blades cause buffeting on your face," Dyson said, in an interview on CNBC's "Squawk Box," where he demonstrated the appliance.
To watch Sir James Dyson demonstrate how the Air Multiplier works, click here.
The founder and chairman of Dyson said the design of the fan was inspired by work the company did when it created the Airblade hand-dryer. That device blows a thin stream of air at 400 miles per hour, scraping the water off your hands.
The Air Multiplier gets its name because it sucks in air and multiplies air 15-times to expel 119 gallons of air every second.
In addition, to providing more even air flow, the Air Multiplier also is safer than conventional fans because there no risk of anyone accidentally poking their fingers into a blade and getting injured, Dyson said.
The fan, which retails for about $300 for a 10-inch model and $330 for the 12-inch, will be available next January.
If that price tag seems a little rich, consider this: Dyson claims the fan uses one-fiftieth of the energy used to power an air conditioner.
According to Dyson, consumers are willing to pony up cash when they believe the product is worth the price tag.
"Our market share has gone up, although many fewer vacuum cleaners are being bought," Dyson said.
"I just think people are more careful in the recession. They look for things that last a long time, and that work well, and are built well, rather than just spending indiscriminately," he said.
More from Consumer Nation:
- Can Wal-Mart Get You To Buy Your Shampoo Online?
- Money to Burn? Drive Away in This Pastry
- Price Wars in Toyland: Target to Match Wal-Mart's Cuts
Questions? Comments? Email us at
Data is a real-time snapshot *Data is delayed at least 15 minutes
