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Coca-Cola: The Real Story Behind the Real Thing

About the Show

Coca-Cola: The Real Story Behind the Real Thing
CNBC's Melissa Lee goes inside the world of Coca-Cola to reveal how Coke has made itself the most recognized brand on the planet.

CNBC goes inside the world of Coca-Cola to reveal hidden labs, secret archives and the high-tech search for the next blockbuster beverage. Go to the farthest corners of the globe to discover how Coke has made itself the most recognized brand on the planet.

With unprecedented access, CNBC pulls back the curtain on Coca-Cola, the most recognizable brand on the planet. In an original one-hour documentary, "Coca-Cola: The Real Story Behind the Real Thing," CNBC's Melissa Lee reveals never-before-seen labs, secret archives and high-tech product testing. Cameras follow Coke's urgent campaign to reinvent itself after years of losing ground to arch-rival Pepsi in the race to develop new, blockbuster beverages. Meet the men and women whose mission it is to put the buzz back in the bottles and see how Coke gets its drinks into the mouths of people in the farthest corners of the globe. From the production line to "Cola Wars," discover the secret that makes Coke pop.

Web Extras

  • Inside the Archives     Wednesday, 4 Nov 2009 | 12:01 AM ET

    CNBC'€™s cameras were the first to explore Coca-Cola'€™s hidden archives. Company historian Phil Mooney toured Melissa Lee through the trove of remarkable items that chart Coke's rise and impact on American culture.

  • The Santa Claus Legend     Wednesday, 4 Nov 2009 | 12:02 AM ET

    Coca-Cola'€™s colorful history has resulted in several myths about the company'€™s power and products. Company historian Phil Mooney clarifies the legend about Coke'€™s role in Santa Claus lore.

  • The New Coke Debacle     Wednesday, 4 Nov 2009 | 12:04 AM ET

    When New Coke was released by Coca-Cola in 1985, not everyone in the Coke "€œfamily"€ was gung-ho. Kenneth Williams, president of Corinth Coca-Cola Bottling Works in Corinth, Mississippi, recalls the trouble the drink caused.

  • Coca-Cola in South Africa     Wednesday, 4 Nov 2009 | 12:03 AM ET

    Coca-Cola counts on intrepid bottlers and retailers to distribute its products to some of the most remote locations around the world. Sometimes places not far from metropolitan areas can pose challenges, as in Diepsloot, South Africa, a township near Johannesburg.

  • Coca-Cola Freestyle Jet Machine     Tuesday, 10 Nov 2009 | 12:00 AM ET

    Coca-Cola's Freestyle Jet Machine has the power to quench the thirst of millions. The new dispenser puts buyers in the driver's seat and allows them create up to 104 variations of Coca-Cola's sodas, juices, teas and flavored waters.

  • The Evolution of an American Icon Monday, 9 Nov 2009 | 12:11 PM ET
    The Coca-Cola logo was registered as a trademark in 1893.  The logo has remained the same in Spencerian script.  The only thing that changes is the backgrounds (red on white, white or red, disc, rectangles, etc.)

    With 123 years of history marketing brands, slogans, commercials and a worldwide distribution network Coke has made itself the most recognized brand on the planet. Click to see 123 years of evolution!

  • The Many Myths Of Coca-Cola Wednesday, 4 Nov 2009 | 3:40 PM ET

    Can you tell which statements are true, and which ones are just rumors?

Related Links

Contact Coca-Cola: The Real Story Behind the Real Thing

  • Show Times

    Check the U.S. TV schedule for upcoming show times.

 

  • Melissa Lee is the host of CNBC's “Fast Money” and “Options Action.”

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