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Current DateTime: 07:39:24 11 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/11/2012 7:42:30 AM

SPORTS BIZ SLIDESHOWS

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Current DateTime: 07:39:24 11 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Team Picks Flying Squirrels Over Hush Puppies

Published: Friday, 16 Oct 2009 | 11:11 AM ET
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By: Darren Rovell
CNBC Sports Business Reporter

Earlier this month, the newest minor league team in Richmond, Va., allowed us to submit one name as a finalist in naming its team.We received over 9,000 submissions and agreed that reader Jeff Dunn’s submission of Hush Puppies gave us our best chance over the other names that had been selected by the community.

After we announced our pick, the community groaned, saying that although a hush puppy was a southern treat, it’s actually a hard find in Richmond.

“What is your mascot going to be a fried ball?” asked one reader. “Yes,” we replied. Another reader, who described himself as obese, actually volunteered to be the Hush Puppy himself.

But we knew it was a long shot. Yesterday, the team announced to the community that the team name was going to be the Richmond Flying Squirrels.

I think it’s a good choice and will allow for some incredible logo opportunities, especially since the guys charged with building that logo are from Plan B. Branding. They’re the geniuses behind some of the great minor league logos like the Clearwater Threshers and the Swing of the Quad Cities. We hope to check back in with those guys to see how the logo comes together.

Questions?  Comments? 

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