Tech Check
- 3D's Tipping Point and Your Living Room
- Silicon Valley and Hollywood Now Fast Friends
- HP Comes in As Expected; Is It Time to Buy?
- Apple Comes to AT&T's Rescue
- My Top 10 Tech Toys for the Holidays
- iPhone a Better Gaming Platform Than Android?
- Dell Has Some Explaining to Do
- Dell May Start to Show Some Promise
- Has Twitter's Finest Hours (Seconds) Come and Gone?
- Intel's Andy Bryant Offers An Explanation
- U.S. Stocks Fall on Dubai Worries
- Black Friday at Best Buy
- Strategists on Dubai: Avoid 'Rash Moves' Now
- Longer Lines, Fuller Carts This Black Friday
- Dubai Stock Market Fear Has 'Legs': Dennis Gartman
- Obama's Emission Reduction Pledge Paints Future for Autos
- Is Super Bowl Halftime Act Too Old?
- Surprising Options Trades in TiVo Shares
- EA Sports Hopes to Pump Up Sales Through Pop-Up Locations
- UAE Central Bank Stands by Banks Amid Dubai Crisis
- UAE Markets Seen Limit Down on Monday Open
- Banks With The Biggest Exposure to The UAE
- Dubai's Debt Woes Signal New Era for Creditors
- US Treasury Wants Banks to Do More to Ease Mortgages
- Fed Audit Would Hurt Economic Prospects: Bernanke
- Next Week: Cash In Now Or Wait For A Santa Rally?
- Dubai Stock Selloff May Bring Buying Opportunity
- Big US Banks May Be Forced to Raise Capital: Bove
RSS FEED
CNBC Silicon Valley Bureau Chief
Apple needed a big report, and it posted it. Huge. The company reported $1.82 versus the $1.42 expected, on $9.87 billion in revenue.
![]() |
CNBC.com Apple Earnings |
And guidance was equally impressive, even for a sandbagger like Apple. The EPS range of $1.70 to $1.78 might have been below the Street's $1.91, but it was nearly as low as what some analysts were whispering.
And that's because the revenue range was *gasp, in line with the Street's $11.4 billion, offering $11.3 billion to $11.6 billion.
For Apple [AAPL
Loading...
()
] to even offer ballpark guidance like that borders on monumental.
Meantime, individual units were stellar. The 3.05 million Macs sold and 7.4 million iPhones are the most for each category in any quarter, and Apple is actually entering its seasonally strongest quarter now. And the iPod number was certainly no slouch, with Apple selling 10.2 million of them, which was much better than the 9.9 million expected.
Apple's gross margin came in at 36.6 percent. The Street was just shy of 36 percent.
You don't want to gush too much about a company, but with shares up 8 percent on the news, to a new, all-time high in an economy like this one, it's kind of difficult not to marvel. All of sudden, those $250 targets seem reasonable. Kind of like the way those $700 targets seemed reasonable as far as Google [GOOG
Loading...
()
] is concerned.
There will always be naysayers. But the proof is in the balance sheet. These numbers are simply stunning. Period.
Questions? Comments?









