Sports Biz

Published: Tuesday, 20 Oct 2009 | 2:57 AM ET

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The fight over the feet of Michael Jordan's son is not over.

AP

Last Thursday, Marcus Jordan, the Hall of Fame guard's younger son, told the media that he'd honor the University of Central Florida's contract with adidas by wearing all the apparel with adidas logos on it.

He would not, however, take the court in the shoes. Citing family pride, Marcus said he would be in Nike's Air Jordans, named after his father, of course.

Soon after the comments were made, UCF athletic director Keith Tribble told AOL's Fanhouse that the freshman could make the decision for himself since there had been a previous precedent set with a UCF football player who wore a different brand of shoe due to the fit.

But adidas spokesperson Andrea Corso told CNBC that no compromise had been reached with the school.

"We are in negotiations for a future relationship regarding the broader UCF athletic program," Corso said. "What I can say is that these relationships are based upon agreed deliverables for both parties."

Michael Jordan

While some might think this is all about Nike vs. adidas, it seems like it's more about potential breach of contract. And although it's bigger than Marcus Jordan, Jordan's shoe defection is very public and could potentially be costly to the university.

We're wondering in the coming days if the Tribble is willing to take say, tens of thousands of dollars (maybe even hundreds of thousands) less on the shoe deal, to allow Jordan to wear his father's shoes.

The Jordan brand doesn't make softball uniforms like adidas does, but maybe Tribble is counting on the original MJ to bridge the gap in donations.

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