Skip navigation

Sports Biz


Current DateTime: 02:27:14 12 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/12/2012 2:30:30 PM

SPORTS BIZ SLIDESHOWS

» More

Current DateTime: 02:27:14 12 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...

ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Postseason Makes A-Rod A Hot Collectible Again

Published: Friday, 23 Oct 2009 | 3:18 PM ET
Text Size
By: Darren Rovell
CNBC Sports Business Reporter

New York Yankees Alex Rodriguez
New York Yankees Alex Rodriguez

You couldn't find people to buy Alex Rodriguez collectibles in February, after he was outed for using performance-enhancing drugs.

Seven months later, it's a complete reversal.

"It's an incredible comeback," said Bobby Mintz, vice president of sales and celebrity relations at Tri-Star Productions, a Houston-based sports collectibles company.

"March might have been the all-time low for A-rod," Mintz said.

"No one would even buy a signed baseball at $200. Now he might be at an all-time high. People are buying his autographed baseball for $500."

Brandon Steiner, chairman of Steiner Sports, which has a joint venture with the Yankees, isn't willing to say A-Rod is at his collectibles peak, but part of that has to do the fact that the market itself is different from what it once was.

"He's definitely back in the collectibles market," said Steiner, who believes A-Rod's collectibles hit top dollar when he hit his 500th home run in August 2007.

Rodriguez hasn't signed much over the past couple years, mostly because executives at the collectibles companies believe he charges too much and therefore makes it too hard for them to earn their standard rate of return.

Questions?  Comments? 

© 2012 CNBC, Inc. All Rights Reserved


Current DateTime: 02:14:55 12 Feb 2012
LinksList Documentid: 29778428

Current DateTime: 02:14:55 12 Feb 2012
LinksList Documentid: 29779196

Current DateTime: 02:14:55 12 Feb 2012
LinksList Documentid: 29779197

Current DateTime: 02:14:55 12 Feb 2012
LinksList Documentid: 29779199
CNBCCNBC
About CNBC  |  Site Map  |  Video Reprints   |  Advertise  |  Help  |  Contact
Privacy Policy  |     |  Terms of Service  |  Independent Programming Report
  Data is a real-time snapshot  *Data is delayed at least 15 minutes
Global Business and Financial News, Stock Quotes, and Market Data and Analysis

© 2012 CNBC LLC.  All Rights Reserved.
A Division of NBCUniversal
Thomson ReutersThomson Reuters