Pharma's Market
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PHARMA'S MARKET VIDEO
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CNBC Correspondent
I end the week as I started it: blogging about Vivus and the three-contestant race to make a new prescription diet pill.
On Monday I was reporting and blogging from the Obesity Society meeting in Washington, DC where I highlighted all three players—Vivus, Arena Pharmaceuticals and Orexigen Therapeutics.
ARNA [ARNA
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] and OREX [OREX
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] put out press releases on the new data they presented at the conference. Vivus [VVUS
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] didn't. In fact, we were told by a company spokesperson there was nothing new.
Then, on Tuesday Cowen and Company biotech analyst Ian Sanderson wrote a research note for clients raising a red flag about a piece of VVUS' presentation. The stock fell. The conference ended Wednesday. Everyone went home.
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Then, as soon as the data are presented and the media embargo lifts companies immediately put out another press release with the new stuff they promised.
Not Vivus.
It waited five days after unveiling its data and one day after the meeting had ended to get around to putting out a press release after the closing bell on Thursday. The stock popped in after-hours trading and it's higher so far today, so maybe the company accomplished what it set out to do. But I can't imagine any media outlet that's been closely following the fat fight doing anything with the information.
All three companies are close to filing for FDA approval of their drugs and are on the prowl for big corporate partners.
If what went down this week is any indication this is gonna be a battle of the bulge royale.
Questions? Comments? and follow me on Twitter at mhuckman









