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Current DateTime: 11:07:41 29 Nov 2009
LinksList Documentid: 31388230
Expiration DateTime: 11/29/2009 11:09:10 PM
    • Shopper & Investor Deals  25 Nov 2009

        A look at what's likely to happen at the registers once the doors open on Friday, with Richard Hastings, Global Hunters Securities; Richard Jaffe, Stifel Nicolaus & Co. and CNBC's Jane Wells.

    • Black Friday: Bargain or Bust?  25 Nov 2009

        Whether the deals are better than what shoppers will usually see or if it is just another marketing tactic, with Hitha Prabhakar, Style File Group; Brad Wilson, BlackFriday2009.com and CNBC's Jane Wells.

    • Holiday Central  25 Nov 2009

        A discussion of the many ways retailers are preparing for Black Friday, live from K-Mart in Burbank, CA, with CNBC's Jane Wells.

    • Retailers Getting Ready for Black Friday  25 Nov 2009

        Retailers are getting ready for Black Friday, and CNBC's Jane Wells has the play by play. Stacy Janiak, of Deloitte, shares her insight.

    • Amazon vs. Wal-Mart  24 Nov 2009

        What began as a price war between Wal-Mart and Amazon over a handful of books has nos spread to a wide assortment of consumer goods. Lee Eisenberg, a noted retail expert and consumer behaviorist, and CNBC's Jane Wells discuss.

    • Prices to Be Thankful For  24 Nov 2009

        A decrease in food prices is something to be thankful for this holiday, reports CNBC's Jane Wells.

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Current DateTime: 11:07:42 29 Nov 2009
LinksList Documentid: 31388237
Expiration DateTime: 11/29/2009 11:09:17 PM
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Balloon Boy Flies Again — As Halloween Hit
Published: Friday, 30 Oct 2009 | 4:14 PM ET
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By: Jane Wells
CNBC Correspondent

Funny Business readers will know that this blog "broke" the story of the Canadian remote control airplane company which designed its own Balloon Boy Halloween costume.

Bud Kays of Microflight/Plantraco originally thought he might sell 1,000 of the $20 specially-outfitted balloons, then, as media coverage exploded, he "raised guidance" to between 2,000 and 3,000.

In the end, he sold 1,700. And counting. "Believe it or not we are still shipping some out for FedEx Saturday delivery," Kays tells me. "This makes shipping cost about $48.00 and the product is $19.95!"

More importantly, Kays thinks he's turned some of the Halloween shoppers into buyers of Microflight's full product line, "which was one of the main goals we had in the first place actually!"

The company went into overdrive to manufacture enough supply, and they've ended up with some surplus gondolas. But they learned how to react quickly. "The actual time it takes to process the orders was quite significant," Kays says. "We use NetSuite, and one good thing about it is that it is not a problem to have two or more —many more for bigger companies —operators working simultaneously on the system to process orders. So that was nice technology for us to have."

Finally, Kays says his 10-year-old son wore the costume to school today. "At lunch he said that everyone said he had the best costume and thought it was super funny - so that's good!"

So what now for these entrepreneurial go-getters from Saskatoon?

"We have an interesting new product we are working on to completion right now - a tiny tracked vehicle that can be controlled with great precision - beyond what any other 'toy' product has been capable of," Kays says. "This is my real passion. Would you like me to send you some pictures of our new product?"

Sure, why not? Maybe you can sell some to the Gosselin kids or Nadya Suleman's octuplets.

Halloween Fun:

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