Cabela's Inc. Offers Customers Identity Protection from LifeLock

SIDNEY, Neb., Nov 02, 2009 (BUSINESS WIRE) -- Cabela's Incorporated (NYSE: CAB), the World's Foremost Outfitter of hunting, fishing and outdoor gear, and LifeLock, Inc., the industry leader in proactive identity theft protection, have partnered to provide Cabela's customers a special offer to help protect their identity.

Cabela's will initially offer LifeLock's services to its Cabela's CLUB Visa cardholders. CLUB members enrolling in LifeLock's services will receive a special offer, including a 10% discount off the standard rate, a 30-day free trial and a $10 Cabela's gift card. Following the offering to CLUB Visa cardholders, Cabela's will offer LifeLock's services to the remainder of its customers through a variety of marketing channels.

"Customers put their trust in Cabela's and we are proud to partner with LifeLock to ensure we are doing everything we can to earn that trust," said Tommy Millner, Cabela's Chief Executive Officer. "This offer lets CLUB Visa customers enjoy the outdoors without worrying about protecting their identity." "LifeLock values world class organizations that offer their customers different levels of benefits," said Steve McGrady, LifeLock's Vice President of Partner Sales. "This partnership will allow CLUB members to have peace of mind knowing that they have identity theft protection, especially when using their CLUB Visa credit cards." About Cabela's Incorporated Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's(R) has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter(R). Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB(R) Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock trades on the New York Stock Exchange under the symbol "CAB".

About LifeLock LifeLock, Inc. (www.lifelock.com) is an industry leader in proactive identity theft protection. Since 2005, LifeLock has been providing consumers with the tools and confidence they need to help protect themselves when they have a good faith suspicion that they have been or are about to become a victim of identity theft. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization, LifeLock has been recognized by the American Business Awards as Best Overall Company and offering consumers the best new service (TrueAddress(TM)) and was recently named to the Top Global Company 250 list by AlwaysOn.

SOURCE: Cabela's Incorporated CONTACT: Investor: Cabela's Incorporated Chris Gay, 308-255-2905 or Media: Cabela's Incorporated Joe Arterburn, 308-255-1204 Copyright Business Wire 2009 -0- KEYWORD: United States

North America

Nebraska INDUSTRY KEYWORD: Fishing

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