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NEW YORK, Nov 3 (Reuters) - AT&T Inc is suing Verizon Wireless in an effort to stop its bigger mobile rival from using "misleading" coverage maps in ads that AT&T says are causing it to lose "incalculable market share." According to the lawsuit, which AT&T said it filed in Atlanta federal court, a recently launched ad campaign shows maps with white spaces that mislead consumers into thinking AT&T has no network coverage outside of areas where it offers high-speed mobile services, known as third-generation or 3G. But AT&T argued that its customers can "fully use their wireless devices outside of a '3G' coverage area and undisputedly have coverage in areas depicted by white or blank spaces on the maps used in Verizon's advertisements." It asked the court for a temporary restraining order against Verizon Wireless, a venture of Verizon Communications Inc and Vodafone Group Plc, so that its rival cannot benefit from the ads while the court sets a date for a preliminary and permanent injunction hearing. "Verizon has stepped over the line of legitimate comparative advertising," AT&T said in an emailed copy of the the lawsuit, which was not immediately available online. The case is AT&T Mobility LLC v. Cellco Partnership, U.S. District Court, Northern District of Georgia. (Reporting by Sinead Carew, editing by Gerald E. McCormick) Keywords: ATT/VERIZON (sinead.carew@thomsonreuters.com; + 1 646 2236186) COPYRIGHT Copyright Thomson Reuters 2009. All rights reserved.
The copying, republication or redistribution of Reuters News Content, including by framing or similar means, is expressly prohibited without the prior written consent of Thomson Reuters.
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