Skip navigation
powered by digg
Company Appoints New SVP, Marketing for PBM Business --Len Greer Joins Company from ActiveHealth
By: PR Newswire | 04 Nov 2009 | 09:07 AM ET
Text Size

WOONSOCKET, R.I., Nov 04, 2009 /PRNewswire via COMTEX/ -- CVS Caremark (NYSE: CVS) today announced the appointment of Len Greer to the position of SVP, Marketing for its pharmacy benefit management business. Greer assumes responsibility for the company's PBM marketing from Jack Bruner, who is transitioning to the new role of EVP, Strategic Development.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090226/NE75914LOGO ) Greer brings twenty years of experience in marketing, strategy and product development to CVS Caremark. He joins the company from ActiveHealth where he was the EVP, Marketing responsible for developing and implementing marketing strategies to drive brand awareness in the health plan and plan sponsor marketplace. Prior to his tenure with ActiveHealth he spent six years at Medco Health in various senior marketing roles. Before joining Medco, Greer was a management consultant at McKinsey & Company, where he assisted clients on issues of marketing, strategy, product development and operations.

"Len's analytical background, knowledge of the industry and strong marketing skills make him uniquely qualified to help deliver our messages effectively in the marketplace," commented Tom Ryan, President, Chairman and CEO.

Len holds a bachelor's degree from the Illinois Institute of Technology and a master's degree in business administration from the University of Michigan.

About CVS Caremark CVS Caremark is the largest provider of prescriptions in the nation. The Company fills or manages more than 1 billion prescriptions annually. Through its unmatched breadth of service offerings, CVS Caremark is transforming the delivery of health care services in the U.S. The Company is uniquely positioned to effectively manage costs and improve health care outcomes through its more than 7,000 CVS/pharmacy and Longs Drugs stores; its Caremark Pharmacy Services division (pharmacy benefit management, mail order and specialty pharmacy); its retail-based health clinic subsidiary, MinuteClinic; and its online pharmacy, CVS.com. General information about CVS Caremark is available through the Investor Relations section of the Company's Web site, at www.cvscaremark.com/investors, as well as through the press room section of the Company's Web site, at www.cvscaremark.com/newsroom.

Media Contact:

Eileen Howard Dunn Nancy Christal

CVS Caremark CVS Caremark

Senior Vice President Senior Vice President

Corporate Communications Investor Relations

(401) 770-4561 (914) 722-4704 SOURCE CVS Caremark URL: http://info.cvscaremark.com www.prnewswire.com Copyright (C) 2009 PR Newswire. All rights reserved -0- KEYWORD: Rhode Island INDUSTRY KEYWORD: HEA

PHA

MTC SUBJECT CODE: PER

Tools:
Print EmailAdd This share icon


Current DateTime: 01:19:41 24 Nov 2009
LinksList Documentid: 29778428

Current DateTime: 01:01:05 24 Nov 2009
LinksList Documentid: 29779196

Current DateTime: 01:09:39 24 Nov 2009
LinksList Documentid: 29779199

Current DateTime: 01:01:05 24 Nov 2009
LinksList Documentid: 29779198
  Data is a real-time snapshot  *Data is delayed at least 15 minutes
Global Business and Financial News, Stock Quotes, and Market Data and Analysis

© 2009 CNBC, Inc.  All Rights Reserved.
A Division of NBC Universal
Thomson ReutersThomson Reuters